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Samba

Posted 7 months ago

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Agency Development Director - EU

ParisRemoteFull-time

AI Summary

Agency Development Director focuses on building and expanding strategic agency and holding-company partnerships across Southern Europe, driving revenue growth, and leading complex, consultative sales cycles.

About this role

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

The Agency development team focuses on establishing SambaTV & Semasio as an indispensable partner to the largest agency holding companies and biggest brands by developing strategic, long-term partnerships with our client partners. We also collaborate as a cross-functional partner with members from sales, product, and marketing on all aspects of go-to-market, sales strategy, and account planning.
We're looking for an ambitious and experienced Agency Development Director EMEA based in Paris, France to join the team. This is an exceptional foundational opportunity to grow our presence in the French and other southern EU markets from the ground up, shaping the strategic direction and establishing Samba as a market leader in one of Europe's most dynamic advertising landscapes.
Reporting to the Commercial Director EMEA and ideally located in France, you will be responsible for driving revenue growth across EMEA growth markets in Southern Europe, targeting holding companies, media agencies and advertisers. With a proven record of revenue generation within data and programmatic advertising and a deep interest and passion for digital media and innovation, you'll love our products and know how to sell data solutions to clients and partners.
On a day-to-day basis, you'll be taking a consultative approach to sales, building relationships with new and existing customers—from go-to-market strategy and client education to responding to RFIs and nurturing pipeline opportunities. You're eager to learn, naturally analytical, and comfortable leading complex sales cycles. Located in Europe, with travel required internationally as needed.
This role is fully remote, ideally located in Paris.

What You'll Do

  • Own and expand strategic relationships with holding company leaders and teams across Data, Analytics, Investment, Programmatic and Ad Tech sectors in Southern Europe, positioning Samba and Semasio as an invaluable partner.
  • Drive revenue growth by developing and executing local and regional GTM strategies, agency account plans, and enterprise-level data agreements with major holding companies (Epsilon, Choreograph, Acxiom, OMNI, dentsu's, Havas Converged, etc.).
  • Consistently exceed data revenue targets through consultative selling, complex negotiations, accurate forecasting, and maintaining a high quota of in-person client meetings and engagement.
  • Host business reviews (QBRs) with external and internal leadership, provide education and enablement, and own agency contact mapping and communication across holding companies and agencies.
  • Represent the company at industry events as a brand ambassador, maintaining a deep understanding of market trends, competitors, evolving technologies, and client needs in the competitive landscape.
  • Develop self-service growth plans for programmatic audience solution customers and establish downstream opportunities across platform partners where applicable.
  • Collaborate closely with Samba sales and functional leadership to deliver on client needs, establish revenue targets, and actively participate in sales process development and enablement.

    • Who You Are

  • 6 + years of commercial Ad-tech and data sales experience at data platforms, Ad networks, DSP, DMP, SSP, with DAAS/SAAS experience, plus demonstrated strong contact network across European markets.
  • Proven track record of consistently exceeding revenue goals, building and managing high-value advertising territories with emphasis on agency holding company partnerships.
  • Strong negotiation and consultative selling skills with ability to structure and close complex, enterprise-level deals that drive equitable partnerships.
  • Deep understanding of the digital, ad tech and data ecosystem, including programmatic media, data partnerships, and audience onboarding/targeting in complex or ambiguous situations.
  • Excellent presentation and reporting skills using Excel, PowerPoint, and Salesforce; ability to provide accurate forecasting and pipeline insights.
  • Team player who adapts well to change, works effectively in fast-paced environments across external and internal teams, and is comfortable working remotely while collaborating internationally.
  • French speaking is highly preferred; other EU language skills are a plus. Ability to travel internationally as required for client meetings and industry events.
    • #LI-AK1

    Skills

    Ad TechAgency Account PlanningAudience OnboardingClient EducationData PartnershipsData PlatformsData SalesDMPDSPEnterprise NegotiationsExcelForecastingGo-to-market StrategyPartnership DevelopmentPipeline ManagementPowerPointProgrammaticQBR FacilitationRFIsSAAS/DAASSalesforceSolution SellingSSPTerritory Management

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