Posted 1 month ago
App Performance - Senior Executive
DelhiOn-siteFull-time
AI Summary
A detail-oriented App Performance Specialist plans and optimizes app install and performance campaigns, coordinating with partners and internal teams to hit user acquisition KPIs.
About this role
We’re looking for a smart and detail-oriented App Performance Specialist to join our team. The ideal candidate has a solid background in app performance campaigns, understands the ad tech ecosystem, and can drive measurable results for user acquisition.
What You'll Do
- Manage the end-to-end setup, execution, and optimization of app install and performance campaigns.
- Coordinate with internal teams, partners, and platforms to ensure smooth campaign delivery.
- Track and analyze campaign performance against key KPIs (CPI, CPA, ROAS, retention, etc.).
- Handle tracking setup and validation, ensuring accurate data flow and attribution.
- Monitor and flag any discrepancies, fraud patterns, or delivery issues proactively.
Who You Are
- 1–2 years of experience in ad operations, preferably in the mobile app marketing space.
- Familiarity with the digital ad ecosystem: DSPs, SSPs, ad networks, tracking platforms, etc.
- Working knowledge of MMPs (e.g., AppsFlyer, Adjust) and fraud prevention tools is a plus.
- Strong analytical skills and comfort with performance data and campaign dashboards.
Why You'll Love It
- Competitive salary
- Performance review (2 times a year)
- Annual leaves
- Medical insurance
- Creative office environment
- Work in a professional and dynamic environment
- Good chance to explore new trends in the digital market.
Skills
AdjustAd NetworksApp Install CampaignsAppsFlyerCampaign OptimizationDSPsFraud PreventionMMPsSSPsTracking Platforms
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