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Orca Bio

Posted 5 months ago

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Associate Director, Market Development - Mid-West

RemoteRemoteFull-time

AI Summary

Senior field-based role focusing on KOL engagement, market insights, and brand strategy to support launch and commercialization of Orca Bio’s cell therapy products.

About this role

More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.

Summary: The Associate Director, Market Development, West is a senior field-based position within the US commercial organization focused on commercial Key Opinion Leader (KOL) relationship engagement, market insight generation to inform marketing strategy, brand and disease awareness messaging, promotional speaker training and development, and key Center of Excellence (COE) profiling. Reporting to the Head of Marketing and New Product Planning, the Market Development team is a field-based extension of the Marketing team and will work closely with field Sales, Medical Affairs, and other cross-functional members of the Commercial team. They will be instrumental in facilitating COE onboarding prior to and during the Commercial launch of Orca-T, creating Brand strategy, and developing Brand tactics.

Essential Duties & Key Responsibilities

  • KOL Development
  • Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
  • Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
  • Manage Commercial KOL engagement planning and execution at major congresses
  • Brand Strategy and Regional Marketing
  • Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
  • Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution.
  • Management of regional marketing budget
  • Promotional Physician Speaker Bureau
  • Identification, recruitment, and coaching of KOL speakers
  • Vendor selection and management
  • Content creation and PRC approval
  • Bureau management and program execution
  • Commercial COE Profiling and Insights
  • Identify KOL champions and lead KOL-specific scientific education and clinical alignment
  • Contribute to cross-functional pre-onboarding, multi-domain profiling of select ATCs
  • Internal Collaboration to Optimize Launch Readiness and Execution
  • Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations
  • Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics
  • Comply with all laws, regulations and policies that govern the conduct of Orca Bio activities

    • Minimum Qualifications

  • Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing; field-based marketing experience preferred
  • Leukemia and/or bone marrow transplant clinical fluency
  • Academic center account experience
  • Launch experience
  • Demonstrated ability to work cross functionally with other teams
  • 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD)
  • Ability to travel ~50% of the time (will include overnight travel)

    • Preferred Qualifications

  • Experience working in-house at a small or mid-sized biotechnology company
  • Experience at a company progressing from clinical stage through commercialization
  • Cell therapy or immune-oncology experience

    • Skills

    Advisory Board ContentAnalytic InsightsBrand StrategyClinical AlignmentCOE ProfilingCompliance And RegulatoryCongress StrategyContent CreationCross-Functional CollaborationKOL EducationKOL EngagementLaunch Readiness PlanningLocal Market StrategyMarket Access CollaborationMarketing Budget ManagementMedical Affairs CollaborationPRC ApprovalsRegional MarketingSpeaker Bureau ManagementTactical MessagingVendor Management

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