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Veeva

Posted 2 months ago

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Associate Field Marketing Manager / Manager

BarcelonaRemoteFull-time

AI Summary

Experienced field marketing professional responsible for executing regional marketing plans to drive brand awareness, pipeline growth, and engagement with accounts. Coordinates events, digital initiatives, and cross-functional programs to meet demand objectives.

About this role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for an experienced Field Marketing Associate Manager / Manager to join our growing MedTech team. In this role, you will execute regional marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts.
Partnering closely with our Strategy and Account teams, you will ensure seamless territory alignment and make a measurable impact across demand generation, events, communications, and digital marketing in a fast-paced, innovative environment.

What You'll Do

  • Support the development and execution of annual field marketing plans and activities
  • Lead a diverse mix of marketing programs, including lead generation, email, social media, advertising, and digital initiatives
  • Own logistics and execution for regional events, including trade shows, executive dinners, workshops, and webinars
  • Write compelling, value-driven, and customer-led copy that drives engagement and conversion
  • Partner with Product Marketing, Creative, and Digital teams to bring field marketing programs to life
  • Track and measure program performance, optimizing against objectives and budget
  • Maintain database completeness through accurate lead imports and data hygiene

    • Requirements

  • 3+ years of B2B enterprise software or high growth SaaS startup marketing experience
  • Exceptional communication, written, and organizational skills
  • Ability to work and communicate with all levels in the organization
  • Proficiency in Microsoft Office (Excel/Word/PPT), LinkedIn, and marketing automation platforms
  • Well organized with high attention to detail
  • A growth-oriented team player who maintains a positive, solution-focused attitude

    • Nice to Have

  • Experience working with Marketo, Sigma, LinkedIn Campaign Manager
  • Third-party vendor management

    • Skills

    B2B MarketingCopywritingCRMData HygieneDigital AdvertisingEmail MarketingEvent ManagementLead GenerationLead ImportLinkedIn Campaign ManagerMarketing AutomationMarketo (Nice To Have)Microsoft Office (Excel/Word/PPT)SaaS MarketingSigma (nice To Have)Social Media MarketingThird-party Vendor ManagementTrade ShowsWebinars

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