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Posted 6 months ago

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Brand Business Development US Focus

New York, New York, United StatesRemoteFull-time

AI Summary

Brand-focused business development lead responsible for strategizing and executing international brand partnerships, events, and marketing initiatives to raise brand awareness in the US and globally.

About this role

Title: Brand Business Development US Focus - Fuku

URL Source: https://apply.workable.com/j/07A154EF8A

Markdown Content: Brand Business Development (US Focus)-fully remote

About Us

  • We are a leading global digital content & entertainment platform.

  • Our specialties include premium original content creation, global IP operation, and cross-border brand development.

  • We possess strong layout and resource advantages within the global content industry.

  • Our commitment is to build a diversified global content ecosystem and expand brand influence across North America through localized operations and high-quality partnerships.

Key Responsibilities

  • Devise and execute strategies to support the business development team, with the goal of improving brand awareness and influence.

  • Manage and strategize international marketing efforts, including brand promotions, marketing events, and various activities aimed at elevating the brand.

  • Source, develop, and nurture brand partnerships; negotiate and drive end-to-end international collaborations, including co-branding initiatives, social media collaborations, and offline events.

  • Research industry trends and consumer insights, and share findings with the internal team.

  • Liaise with internal teams regarding needs and plans for brand marketing; collaborate on brand stories and social media content.

  • Oversee budgets related to marketing materials and coordinate with internal teams.

Qualifications

  • Minimum of 5 years of experience in content/entertainment branding or marketing (background in novels, comics, animations, films, or media companies preferred).

  • Strong understanding of global content markets, with experience managing brand projects, organizing exhibitions or offline events, and established connections in brand partnerships.

  • Exceptional written and verbal communication skills.

  • Excellent organizational skills with the ability to manage multiple priorities.

Skills

Analytics And InsightsBrand StorytellingBrand StrategyBudget ManagementCampaign AnalyticsCommunication (written And Verbal)Content BrandingContract NegotiationCross-border CollaborationEvent CoordinationExhibitions/offline EventsGlobal MarketingIP/licensing FamiliarityMarketing Campaign PlanningMarket ResearchNegotiationPartnership DevelopmentProject ManagementSocial Media MarketingVendor Management

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