Brand Business Development US Focus
AI Summary
Brand-focused business development lead responsible for strategizing and executing international brand partnerships, events, and marketing initiatives to raise brand awareness in the US and globally.
About this role
Title: Brand Business Development US Focus - Fuku
URL Source: https://apply.workable.com/j/07A154EF8A
Markdown Content: Brand Business Development (US Focus)-fully remote
About Us
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We are a leading global digital content & entertainment platform.
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Our specialties include premium original content creation, global IP operation, and cross-border brand development.
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We possess strong layout and resource advantages within the global content industry.
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Our commitment is to build a diversified global content ecosystem and expand brand influence across North America through localized operations and high-quality partnerships.
Key Responsibilities
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Devise and execute strategies to support the business development team, with the goal of improving brand awareness and influence.
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Manage and strategize international marketing efforts, including brand promotions, marketing events, and various activities aimed at elevating the brand.
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Source, develop, and nurture brand partnerships; negotiate and drive end-to-end international collaborations, including co-branding initiatives, social media collaborations, and offline events.
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Research industry trends and consumer insights, and share findings with the internal team.
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Liaise with internal teams regarding needs and plans for brand marketing; collaborate on brand stories and social media content.
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Oversee budgets related to marketing materials and coordinate with internal teams.
Qualifications
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Minimum of 5 years of experience in content/entertainment branding or marketing (background in novels, comics, animations, films, or media companies preferred).
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Strong understanding of global content markets, with experience managing brand projects, organizing exhibitions or offline events, and established connections in brand partnerships.
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Exceptional written and verbal communication skills.
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Excellent organizational skills with the ability to manage multiple priorities.
Skills
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