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PayJoy

Posted 22 days ago

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Brand Design Manager

Sao PauloHybridFull-time

AI Summary

Global Brand Design Manager leads the brand’s visual identity globally, defines the Brand Design System, and integrates AI-powered workflows to accelerate creative production while maintaining quality.

About this role

About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role

We are looking for a Global Brand Design Manager with a strategic vision and command of
generative AI tools, capable of leading the brand’s visual identity on a global scale. This person
will be responsible for defining and evolving the brand design system, ensuring consistency
across all touchpoints, and accelerating creative production through AI-powered workflows.
The ideal candidate blends a strong aesthetic eye with systems thinking, cross-functional
leadership, and technological curiosity to integrate artificial intelligence as a core tool in the
creative team’s processes.

Responsibilities

  • Brand Strategy & Creative Leadership
  • Define, protect, and evolve the global visual brand identity across all channels
    and markets.
  • Develop and maintain the Brand Design System (typography, color, iconography,
    motion, photography, visual tone).
  • Partner with the Director of Brand to translate business strategy into creative visual
    direction.
  • Ensure brand consistency across global campaigns, product, packaging, retail,
    and digital experiences.
  • Lead creative reviews of deliverables, ensuring quality standards and strategic
    alignment.
  • Team Management & Collaboration
  • Lead and mentor a global team of designers (in-house and external agencies).
  • Establish creative quality standards, review workflows, and feedback frameworks.
  • Collaborate cross-functionally with Product, Marketing, Growth, Content, and
    Commercial teams.
  • Manage relationships with external agencies and creative vendors, ensuring
    brand alignment.
  • Artificial Intelligence Applied to Design
  • Define the adoption strategy for generative AI tools within the creative team’s
    workflows.
  • Implement AI-assisted workflows for image generation, video, and motion
    graphics to accelerate production without sacrificing brand quality.
  • Qualifications

  • Bachelor's degree or studying in a field related to Graphic Design, Visual
    Communication, Art Direction.
  • 5+ years in brand design, with at least 3 years in leadership roles managing teams and
    budgets.
  • Strong portfolio demonstrating creative direction for omnichannel campaigns for
    recognized brands.
  • Experience managing globally distributed teams and coordinating with international
    agencies.
  • Benefits

  • Local benefits depending on the country of hire
  • Company-funded health insurance for employee and immediate family Company-funded employee life and disability insurance
  • Paid vacation days, unlimited sick leave
  • $2,000 USD annual Co-working Travel perk
  • $2,000 USD annual Professional Development perk
  • Phone finance, headphone benefit, home office equipment allowance and wellness perks
  • Catered lunches
  • Skills

    Agency ManagementArt DirectionBrand DesignBrand Design SystemBrand GovernanceBudget And Team ManagementColor TheoryCreative DirectionCross-functional LeadershipDesign Tooling (Figma,Adobe)Generative AI For DesignIconographyImage Generation WorkflowsInternational Brand CampaignsMotion DesignPhotography DirectionTypographyUX/UI Alignment With BrandVideo/motion Graphics Automation

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