Brand Marketing Manager

the job:

The Brand Marketing Manageris responsibleforbeing a brand steward andleading 360° go-to-market plans for new product launches, key seasonal moments,+brand collaborations. This role translates product strategy and insights into big, resonant ideas, joyful storytellingand orchestrates cross-functionalcollaboration +execution across all channels (consumer engagement,creative,retail, pro, DTC). Theyare part of the nucleus ofthe brand +launch planning, ensuring everycampaign launchfeels cohesive, on-brand, and commercially impactful.

This is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building,creative +sharp storytelling, and flawless execution.

salary: $90,000 - $100,000

location: Brooklyn, NY (must be based in ny + have the right to work in the US)

what you'll do:

Launch strategy & planning

• Own theend-to-end GTM planningfornewlaunches, frominitialbrief throughpostmortem.

• Partner closely with Product Marketing to understand theNorth Star, claims, andproductpositioning, and turn that into a clear consumer promise.

• Definelaunchobjectives, target audiences, messaging hierarchy, andKPIsinpartnershipcross functional partners.

• Develop campaign strategyto ensure every touchpointladdersinto one unified, insight-driven storyacross all channels (paid, social, PR, influencers, retail, pro,DTC).

Briefing &campaigndevelopment

• Lead the creation of360°creativebriefs,ensure briefs clearly articulate: insight, tension, bigidea, key messages, mandatories, and deliverable needs by channel.

• Translateconsumer, cultural, and market insightsintoclearcreative direction that inspires breakthrough storytelling.

• Collaborate withcopyteamto craft themaster campaign story, ensuring messaging is insight-led,+identifystrategic storytelling levers across channels.

• Own the creation ofcampaign toolkits(message maps,finalassets,approvedcopy FAQs) for internal teams and external partners.

Cross-functionalCollaboration

• Drivelaunch timelines and milestones: alignwithcross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates).

• Leadlaunch kickoff+status meetings, keeping teams aligned on priorities, scope, and deliverables.

• Collaborate withtrade marketing&saleson retailer-specific activation (launch windows, exclusives,secondary placements,in-store visuals).

• Partner withpro teamon stylist-facing launch moments (education, sampling, events).

Measurement & optimization

• Partner cross functionally to monitor KPI performanceacross awareness, engagement, traffic, conversion,sentiment,and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations.

• Leadpost-launch recaps, synthesizing performance data, creative learnings, and channel insights.

• Turn learnings intodirectivesfor future launches (what to repeat, evolve, or stop).

must haves:

• 4–6+ years of experience inbrand marketing, or go-to-marketroles (beauty, personal care, or consumer brands strongly preferred).

• Proventrack recordofleading 360° campaignsacross multiple channels and stakeholders.

• Strong understanding of theretail +pro +DTC + social + influencerecosystem (bonus: experience with Sephora/Ulta/pro channels).