Business Development Manager - Smart Infrastructures - Middle East

Take the lead in developing smart grids and critical infrastructure across one of the fastest-growing regions worldwide.

LACROIX designs and manufactures high-end electronic solutions for critical infrastructures, including smart grids, smart water and smart lighting.

As part of its international growth strategy, the Environment activity is strengthening its commercial presence in the Middle East, where our smart water business is already established and smart grids represent a major growth opportunity as well as our street lighting solutions.

The Business Development Manager will be responsible for developing LACROIX’s smart grids & street lighting business in the Middle East, building market presence, structuring partnerships and driving long-term growth across Saudi Arabia and the GCC region.

Main Missions :

• Screen and structure the regional market (end users, integrators, distributors, partners),
• Develop strong relationships with customers, channel partners and system integrators,
• Identify and develop new partners; strengthen or replace existing ones when needed,
• Actively hunt for business opportunities and leads,
• Contribute to brand visibility and value perception in the region,
• Work closely with marketing and product teams to adapt offers to market expectations.

Role Specificities :

• Position based in Saudi Arabia, covering the GCC region (UAE, Qatar, Bahrain, Kuwait, Jordan, Egypt…),
• High autonomy in a market under strong competition.

Team / Interactions :

• Direct hierarchical reporting to the International Sales Manager,
• Close collaboration with marketing, product management and BU sales teams,
• Regular international sales reviews and regional meetings.

Qualifications

The profile we are looking for :

Must-have :

• Proven business development experience in smart grids or public energy infrastructure,
• Strong hunter mindset and ability to open new markets,
• Solid regional business network in the Middle East,
• Fluent Arabic and English.

Nice-to-have :

• Engineering or technical background,
• Experience working with system integrators and public sector customers.

Additional Information

What Is Offered

• A strategic international role in critical infrastructure markets,
• High autonomy and strong exposure to executive decision-making,
• Long-term career prospects, with potential to build and lead a local sales organization.