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Cority

Posted 15 days ago

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Business Development Representative

TorontoRemoteFull-time

AI Summary

Business Development Representative at Cority focuses on qualifying opportunities, building pipeline, and communicating the value of the Cority software to prospective customers. The role involves outbound prospecting, inbound lead qualification, and collaboration with Sales Executives.

About this role

About Cority
Cority helps customers see and prevent risks across their operations in real time. Our EHS+ platform converges people, data, and AI agents to provide a clear view of information people can trust, automate workflows that make people more impactful, and deliver personalized insights and expertise to improve decision-making. While most solutions respond to risks one at a time, Cority helps prevent them across environmental management, employee health, safety, quality, and sustainability. For 40 years, Cority has been the market leader in EHS+, recognized by top analysts and trusted by more than 1,500 of the most complex organizations worldwide. Cority has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

PRIMARY OBJECTIVES:

  • Achieve monthly quotas of qualified opportunities.
  • Achieve monthly quotas of $ pipeline generation.
  • Meet or exceed activity metrics for managing inbound Leads.
  • Meet or exceed activity metrics for outbound attempted calls, voicemails, conference calls, discovery calls, emails and Linkedin Inmails.
  • Position the value proposition of the Cority solution and communicate key information regarding solutions and delivery of our products.

    • PRIMARY RESPONSIBILITIES:

  • Actively build product, customer and market knowledge.
  • Educate prospective customers on new and existing capabilities of the software platform.
  • Work with Sales Executives (SE) to research and prioritize target account lists.
  • Validate and update sales and marketing information in Salesforce (SFDC).
  • Qualify inbound leads generated by marketing activities to identify relevant Sales Accepted Opportunities for SEs.
  • Perform outbound sales activities (prospecting) such as cold calling to locate and qualify relevant Sales Accepted Opportunities for SEs.
  • Nurture potential long-term Opportunities through consistent phone and email communications.
  • Responsible for building a strong, and consistent pipeline of leads.
  • Report on any new market trends that may provide additional insight to sales and marketing to build out messaging for targeted audiences.
  • Create sales and marketing materials that support lead generation and nurturing activities working with Marketing (Mktg.).
  • Off-hour work may be required for international market development (early and late shift)
  • Other responsibilities assigned as required.
  • The role reports to the Manager, BDR with day-to-day accountability to, and coaching from, the BDR Team Lead.

    • QUALIFICATIONS AND CHARACTERISTICS OF AN IDEAL CANDIDATE:

  • Undergraduate degree.
  • 1-2 years' experience in a sales role - preferably in B2B, preferably in software.
  • Strong written and verbal communications skills.
  • Strong time management and organizational skills.
  • Ability to navigate corporate structures and identify decision makers.
  • Knowledge of CRMs such as Salesforce desirable.

    • Skills

    Account ResearchB2B SoftwareCold CallingCommunication SkillsCRMDiscovery CallsEmail OutreachLead GenerationLinkedIn InMailsMarketing-aligned SellingMarket ResearchOpportunity QualificationPipeline ManagementProspectingSalesforceSales ForecastingSFDC

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