Business Development Representative

The Business Development department is the first point of contact between the client and our company. Our goal is to earn their trust, understand their business challenges, and explain how Infinum can build digital solutions to solve them. We work with clients across various industries and parts of the world, from the US to Europe.

Our team consists of 16 people across five locations: Croatia, Slovenia, the Netherlands, the UK, and the US. We work closely with Solution Architects, Product Strategists, and Product Owners, who often join us in our efforts to acquire new clients.

Within Business Development, we have a specialized Outbound team focused on lead generation, from strategy to execution. We create new opportunities and build the top of the sales funnel through networking, events, meetups, and targeted outbound campaigns that promote Infimum’s new services, highlight our expertise, and showcase our work. Many of these efforts are carried out in collaboration with the Marketing Team.

We’re looking for a Business Development Representative to join our Outbound team. In this role, you’ll be responsible for identifying, qualifying, and engaging potential clients through outbound prospecting. This includes researching target markets, generating leads, reaching out via email and LinkedIn, and scheduling and conducting introductory meetings that help grow our sales pipeline.

Experience in SaaS is welcome, but familiarity with digital agency processes and services would be a strong advantage. Previous experience in outbound sales, lead generation, business development, or call center environments is also considered a plus.

The ideal candidate is self-driven, goal-oriented, and has strong written and verbal communication skills. To succeed in this role, you need to be proactive, persistent, and comfortable managing multiple priorities simultaneously.

Requirements

• strong communication and organizational skills, with the ability to manage multiple priorities simultaneously
• attention to detail and meticulous approach to maintaining accurate CRM records and client documentation
• proven experience in outbound prospecting, lead generation, and lead nurturing activities and processes
• familiarity with HubSpot, LinkedIn campaigns, and similar CRM, prospecting, and sales automation tools
• great presentation skills
• ability to quickly learn and confidently communicate new technologies, services, and offerings
• highly adaptable to changing priorities and strategies, paired with a proactive mindset and a willingness to contribute new ideas
• excellent command of both written and spoken English
• collaborative mindset and experience working with cross-functional teams

Bonus points:

• a general understanding of the technology landscape and a genuine interest in following industry trends

Your responsibilities

1. Lead Generation Campaigns

• leading and managing outbound campaigns targeting specific markets and industries
• researching target accounts and booking a predefined number of meetings
• collaborating with the Business Development Director (BDD) or the Business Development Manager (BDM) to plan and organize trips for in-person meetings

2. CRM Management

• managing Business Development processes in HubSpot and Productive, maintaining data hygiene at the highest level
• nurturing leads generated through marketing campaigns (e.g., landing pages, industry promotions)

3. AI-Powered Outbound

• identifying and evaluating AI tools and solutions that can streamline and enhance outbound team processes
• executing lead generation campaigns leveraging a defined AI toolset to improve targeting, personalization, and outreach efficiency
• developing and producing high-quality cold outreach content and sales collaterals using AI-assisted workflows
• contributing to building an internal knowledge base of AI best practices, prompt templates, and reusable assets for the outbound function

4. Market Analysis, Research & Reporting

• conducting market, industry, and account research to identify trends and opportunities
• analyzing findings and sharing insights with the Business Development team to support decision-making and campaign planning