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Binance

Posted 3 months ago

Open

Community Manager - Thailand

BangkokRemoteFull-time

AI Summary

Affiliate Manager to lead Binance TH’s affiliate ecosystem, driving user acquisition, trading activity, and revenue through partnerships with affiliates, creators, and communities while ensuring regulatory compliance.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance TH

Binance TH is a regulated digital asset platform in Thailand, committed to providing secure, compliant, and user-centric access to the future of finance. As part of Binance’s global ecosystem, we aim to drive financial innovation while building trust in the local market.

Role Overview

We are looking for a high-performing Affiliate Manager to lead and scale Binance TH’s affiliate ecosystem.

This role is responsible for driving user acquisition, trading activity, and revenue through strategic partnerships with affiliates, creators, and communities — while ensuring full compliance with Thailand’s regulatory standards.

You will play a key role in shaping how Binance TH grows its performance marketing engine in a sustainable and scalable way.

Responsibilities:

Affiliate Growth & Acquisition

  • Identify, recruit, and onboard high-quality affiliates (KOLs, creators, communities)

  • Build a strong pipeline across TikTok, YouTube, Facebook, X, and university networks

  • Develop tailored partnership strategies for different affiliate tiers

    • Performance Management

  • Monitor and optimize affiliate performance across:

  • New verified users (NVU)

  • First-time depositors (FTD)

  • Trading volume

  • Analyze data to improve conversion, retention, and ROI

  • Continuously refine commission structures and incentive models

    • Campaign Execution

  • Integrate affiliates into key marketing campaigns (e.g., Token Reward campaigns, product launches)

  • Collaborate with marketing teams to ensure consistent messaging and timing

  • Brief affiliates on campaign mechanics and expected outcomes

    • Relationship Management

  • Build strong, long-term relationships with top-performing affiliates

  • Provide regular updates, insights, and performance feedback

  • Act as the main point of contact for affiliate partners

    • Compliance & Risk Control

  • Ensure all affiliate activities comply with Thai regulatory requirements

  • Review and monitor affiliate content to prevent misleading or non-compliant messaging

  • Work closely with Legal and Compliance teams to mitigate risks

    • Reporting & Insights

  • Track and report weekly and monthly performance metrics

  • Identify growth opportunities and potential risks

  • Provide strategic recommendations to improve affiliate channel performance

    • Requirements:

    Experience

  • 3–6+ years in affiliate marketing, performance marketing, or partnership roles

  • Experience in crypto, fintech, or trading platforms is highly preferred

  • Proven track record of driving measurable growth through affiliates

    • Skills

  • Strong analytical mindset (comfortable with data, dashboards, ROI tracking)

  • Excellent communication and negotiation skills

  • Ability to manage multiple partners and campaigns simultaneously

  • Understanding of Thai digital landscape and creator ecosystem

    • Mindset

  • Performance-driven and results-oriented

  • Entrepreneurial — able to build and scale from scratch

  • Detail-oriented with strong ownership

  • Comfortable working in a fast-paced, evolving environment

    • Nice to Have

  • Existing network of Thai KOLs / affiliates

  • Experience in regulated industries

  • Familiarity with crypto trading behavior and user lifecycle

    • Skills

    Affiliate MarketingCampaign OptimizationCommission StructuresCompliance AwarenessContent PartnershipsCRM / Attribution ToolsData AnalysisFacebook MarketingIncentive DesignKOL OutreachPartnership ManagementPerformance MarketingRegulatory ComplianceROI TrackingThai Digital Landscape KnowledgeTikTok MarketingTwitter/X MarketingUniversity Network PartnershipsYouTube Marketing

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