Content Lead

Content Marketing lead

Location: Gurgaon (Work from Office)
Function: Growth / Marketing
Reporting to: Growth Leadership

About Everhope Oncology

Everhope Oncology is building a new standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.

Role Overview

We are looking for a Content Marketing Lead to own and scale Everhope’s end-to-end content charter across digital, clinical, and offline channels.

This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.

This role sits at the intersection of brand, growth, and care.

Key Responsibilities

1. Content & Communication Strategy

• Own Everhope Oncology’s omni-channel content strategy, aligned with brand positioning, business goals, and patient needs

• Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention)

• Use market research, patient insights, and competitive analysis to continuously refine content direction

2. Content Production & Execution (End-to-End Ownership)

You will own planning, quality, and outcomes across the full content spectrum:

a)Doctor-led video content :

• Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies

• Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity

b)Website, landing pages & campaign creatives

• Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets

• Partner with agencies (e.g. SEO/content vendors) while retaining final editorial ownership

c)Patient stories & testimonials (static + video)

• Build a pipeline for patient stories, outcomes, and case narratives

• Ensure consent, sensitivity, and credibility while translating impact into content

d)User reviews & reputation content

• Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo

e)In-clinic & offline content

• Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks)

• Ensure strong alignment between digital promise and on-ground experience

f)Webinars & educational sessions

• Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams

3. Social Media & Organic Growth

• Own Everhope Oncology’s social media presence across Instagram, Facebook, YouTube, and LinkedIn

• Manage and guide external social media agencies with clear briefs, calendars, and performance expectations

• Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves)

4. Agency & Team Management

• Manage external partners across video, social, SEO, and design—strategy and quality stay in-house

• Build and manage an internal content pod over time (designers, writers, freelancers)

• Establish clear workflows, content calendars, review cycles, and quality benchmarks

5. Performance Tracking & Optimization

a)Track and report on content impact across metrics such as:

• Organic traffic and SEO performance

• Engagement, CTRs, lead quality, and conversion support

• Contribution to organic and assisted business

b)Use data to prioritize content bets and continuously improve ROI

What We’re Looking For

Experience & Skills

• 5–8 years of experience in content marketing, brand, or growth roles (B2C-first experience required)

• Strong experience managing agencies and cross-functional stakeholders

• Proven ability to handle video, social, web, SEO, and offline content together—not in silos

• Excellent writing, editing, and storytelling skills with high attention to detail

• Comfort working in ambiguity and building systems from scratch

Nice to Have

• Prior experience in healthcare, wellness, or patient-facing brands

• Experience in 0→1 or early-stage environments

• Understanding of performance marketing and funnel-driven content

What This Role Is (and Is Not)

This role is:

• A content owner, not just a producer

• Strategic + executional

• Central to brand trust and growth outcomes

This role is not:

• A pure copywriting role

• A social-media-only role

• A low-ownership coordination role

What We Offer

• High ownership and the opportunity to shape a category-defining healthcare brand

• Direct exposure to founders and senior leadership

• The chance to build content systems and teams from the ground up

• A performance-driven, non-hierarchical culture with real business impact