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Veeva

Posted 8 months ago

Open

Content Marketing Manager

TokyoHybridFull-time

AI Summary

Content Marketing Manager responsible for leading Japan-focused content, PR activities, and thought leadership, creating and coordinating customer stories, press materials, and campaigns across channels.

About this role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role
Veeva is looking for an experienced Content Marketing Manager that is an exceptional storyteller. The person in this role will lead PR activities and Commercial content marketing programs and drive consistency and cohesion of all product and thought leadership communications in Japan, including all planning, execution, and deliverables.
Collaborating closely with the Japan Strategy, Product, Business Consulting, Sales and other stakeholders (internal and external), you will roll up your sleeves to drive all content creation and execution, including but not limited to customer stories, press releases, bylined articles, case studies, blogs, video scripts, infographics, and white papers. You will play a critical role in elevating Veeva’s brand awareness in Japan and affinity with our customers.

What You'll Do

  • Lead Japan content creation including, comms plan and strategies, development of pitches and stories, leading product launches, creating campaigns and executing across multiple channels
  • Set the Japan content & communications calendar and define audience engagement strategies and vehicles that will support our goals
  • Drive thought leadership to help build product awareness across our Commercial and R&D businesses
  • Create original Japanese content, including customer stories, press releases, bylined articles, testimonials, blogs, video scripts, social media posts, and whitepapers
  • Collaborate closely with the sales team and customers to create original content, and develop, edit, and proofread other content as needed
  • Repurpose global content for multiple channels and ensure that messaging and stories are coherent and consistent across multiple types of content
  • Manage relationships with our PR agency team and other external vendors

    • Requirements

  • 6+ years experience in a similar role
  • Industry experience in software, pharmaceutical, life science or consulting
  • An exceptional storyteller with the ability to write and communicate clearly and concisely in Japanese
  • Be hands-on. Every person at Veeva is a “doer”, so you must have that work ethic along with a team-first mindset
  • A knack for translating complex topics into compelling, digestible stories
  • Ability to leverage global English content and repurpose for Japan
  • A strong spirit of collaboration and proven ability to work across different groups, including Japan senior leadership
  • Bachelors in Marketing, Communications, Business or related field

    • Perks & Benefits

  • Hybrid (office work on Mon to Wed, flexible on Thu and Fri)
  • New office with great facility and equipment (renovated in May 2025)
  • Free healthy snacks and beverages everyday, weekly free lunch
  • Wellness activity support

    • Skills

    Analytics And MetricsBlog WritingBylined ArticlesCampaign PlanningCase StudiesContent LocalizationContent RepurposingContent StrategyCross-Functional CollaborationInfographicsJapanese WritingPress ReleasesPublic RelationsRFPsSales EnablementThought LeadershipVendor ManagementVideo ScriptsWhite Papers

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