Content Writer

Title: Content Writer - Fuku

URL Source: https://apply.workable.com/j/81C69DA5B2

Markdown Content: ● Growth-driven social surround

● Flexibility to grow and learn

● AWS / Medical / Dental / Weekly Lunch

Location: Kuala Lumpur

Salary Range: RM 4,500 – RM 6,000 per month (MYR)

About GNAME

GNAME.com is a Singapore-based domain registrar specializing in professional digital identity. While we are a market leader in Asia, we are currently executing a focused expansion into the US market.

We don’t have layers of bureaucracy or corporate fluff. Instead, we value technical craftsmanship, direct communication, and the ability to move fast. We are looking for a Content Writer who wants to own our brand voice and help us establish trust in a new, highly competitive territory.

The Opportunity

This is a " foundational" content role. You won't be inheriting a 500-page style guide; you will be the one writing it. As we seed our first 50 advocates in the US, your words will be the primary vehicle for building " trust by proxy."

You will have the unique opportunity to shape the narrative of a global brand from the ground up. You will work directly with the Head of IMC to translate complex technical concepts—like domain management and digital infrastructure—into compelling, high-trust content that resonates with a sophisticated North American audience.

Key Responsibilities

● Brand Voice Ownership: Define and maintain a consistent " boutique" tone across all US-facing channels, ensuring we sound professional, authoritative, and approachable.

● Multi-Channel Content: Create high-quality copy for our website, blog, email newsletters, and LinkedIn, specifically tailored to the US tech and domain registry niche.

● Advocate & Partner Collateral: Draft the narratives, pitch decks, and " one-pagers" used by our partner account managers to seed our brand advocates.

● SEO & Educational Content: Write clear, informative guides and articles that help users navigate the world of domains while improving our organic search footprint.

● Cross-Border Translation: Collaborate with the Singapore HQ to adapt existing Asian market successes into culturally relevant content for the US.

● Editorial Management: Own the content calendar from ideation to publishing, ensuring every piece of content serves a specific strategic goal.

Who You Are

● A Versatile Writer: You can switch from writing a technical " how-to" guide to a high-level brand manifesto without breaking a sweat.

● A Strategic Thinker: You don't just write for the sake of writing; you understand how content fits into a wider GTM strategy and a customer’s journey.

● An Editor at Heart: You have a " zero-tolerance" policy for fluff, jargon, and typos. You believe in " craftsmanship over volume."

● A Self-Starter: You thrive in a lean environment. You don't wait for a brief—you find the gaps in our narrative and suggest ways to fill them.

Requirements

● [Mandatory] Native-level English & Mandarin proficiency, with a deep understanding of US business idioms and cultural nuances.

● 3-5 years of professional writing experience, ideally in B2B tech, SaaS, or digital infrastructure.

● A portfolio that demonstrates your ability to make " dry" or technical subjects feel engaging and trustworthy.

● [Optional] Basic understanding of SEO principles and how to write for both humans and search engines.

● [Optional] Experience working in a startup or a small, agile team is a significant plus.

Why Join Us?

● Friendly and collaborative team culture

● Stable, growing company with a focus on efficiency and innovation

● Good benefits, including:

• AWS

• Medical Insurance

• Dental and Eye Care

• Team Building

• Birthday Party

• Afternoon Tea and Snacks