Posted 12 months ago

Country Manager – Coins EU

WarsawRemoteFull-time

AI Summary

Country Manager leads Coins EU's regional strategy, operations, user growth, and partnerships across EU markets, aligning regulatory readiness with product and compliance. He or she oversees local execution and cross-functional teams to drive market expansion.

About this role

About Coins EU

Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused Country Manager to lead our operations and growth in the EU.

Role Summary

As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.

Key Responsibilities

Market Strategy & Expansion

Define and execute Coins EU’s go-to-market strategy for key EU countries

Identify and prioritize market opportunities across user segments (retail, OTC, merchant)

Support expansion into new jurisdictions in alignment with product and compliance readiness

Business Growth & Partnerships

Drive user acquisition and retention through localized campaigns and partnerships

Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations

Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users

Operational Execution

Oversee daily operations in the region, ensuring high service quality and efficiency

Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience

Track and report on KPIs, market performance, and operational bottlenecks

Leadership & Representation

Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)

Act as a cultural and strategic bridge between EU operations and global HQ

Lead, mentor, and grow a local cross-functional team as needed

Requirements

Based in the EU with authorization to work in the region

5+ years of leadership experience in fintech, digital assets, financial services, or tech

Proven track record in launching or scaling products across EU markets

Familiarity with European financial services regulation and competitive landscape

Excellent interpersonal and stakeholder management skills

Fluent in English; additional EU languages are a strong plus

Preferred Qualifications

Background in commercial operations, business development, or general management

Experience in crypto exchanges, digital wallets, neobanks, or payment systems

Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure

Experience building and leading distributed teams

Skills

Cross-functional Team LeadershipCustomer Support CoordinationDigital Assets/fintech ExperienceEU Banking InfrastructureFiat On/off RampsFraud/risk CoordinationGo-to-market StrategyKPI TrackingMarket Expansion PlanningOperational LeadershipPartnership ManagementPayments PartnershipsProduct LocalizationRegulatory FamiliarityRegulatory LiaisonRegulatory/regulatory ReadingsSEPA Payments KnowledgeStakeholder ManagementUser Acquisition