CRM & Lifecycle Manager

DROOL is a fast-growing e-commerce startup that has become one of the world’s leading platforms for contemporary art prints. Over the last 3 years we have seen exceptional year-on-year profitable revenue growth, have been featured in leading publications (GQ, Architectural Digest, Vogue), and have amassed a community of 1M+ IG followers along the way. Our growth is supported by the backing of a US VC firm with considerable domain expertise scaling startups like Ruggable, Dr Squatch and Fabletics into e-commerce powerhouses.

ROLE SUMMARY We’re hiring a CRM & Lifecycle Manager to own email and SMS execution day to day.

This is a hands-on role focused on building, sending and improving campaigns and flows. You’ll be responsible for making sure CRM supports key trading moments, drives repeat purchases and works closely with paid and growth activity.

The focus is strong execution, consistent testing and clear reporting on what’s working.

RESPONSIBILITIES

Campaigns & Lifecycle

• Own planning and execution of all email and SMS campaigns across drops, sales and key trading moments
• Work closely with growth and creative teams to brief, build and deliver campaigns that align with paid activity and merchandising priorities
• Develop and refine lifecycle journeys that drive repeat purchase and improve first-to-second order behaviour
• Identify key customer segments and build targeted campaigns around them
• Own and optimise core automated flows, ensuring messaging, cadence and timing support trading priorities

Testing, Reporting & Platform

• Run structured testing across campaigns and flows to improve performance over time
• Track and report on revenue contribution, engagement and repeat behaviour, using insights to inform future activity
• Maintain strong segmentation, list health and data accuracy across the CRM platform
• Manage sign-up journeys and audience capture across site

Requirements

• 2 - 5 years experience in CRM or lifecycle marketing within e-commerce
• Hands-on experience building and sending campaigns in CRM platforms (Klayvio, Ometria)
• Comfortable working to a campaign calendar and deadlines
• Strong attention to detail and ability to move quickly
• Confident using data to assess performance and make improvements
• Able to work closely with growth and merchandising teams

Bonus:

• Experience improving repeat purchase rate or LTV
• Experience in DTC or marketplace environments
• Comfortable working in a fast-moving startup

Benefits

• Competitive salary
• Flexible working (3 office days per week in Shoreditch, London)
• 25 days holiday + your birthday + a duvet day + bank holidays
• Work a week from abroad
• Company retreat: trip once a year
• Monthly health & wellness budget (for fitness class, gym, meditation, therapy)
• Learning budget: for courses, books etc
• 60-75% employee discount for you + friends & family