CRM & Lifecycle Specialist

DC Thomson is looking for a CRM Specialist to help shape the customer experience across some of our leading digital subscription brands, including Stylist, The Courier and The Press & Journal.

Reporting to the CRM Manager, you'll design, build and optimise customer journeys that drive onboarding, engagement, retention and loyalty. You'll create data-driven lifecycle programmes that respond to customer behaviour and deliver the right message at the right time across email and push.

This is a hands-on role for someone who enjoys solving customer problems through automation, personalisation and experimentation. You'll work with CRM platforms to build behavioural journeys, optimise onboarding experiences, reduce churn and encourage long-term engagement with our subscription products.

If you're excited by CRM as a product growth channel, not just an email marketing channel... and want to influence the future of customer engagement across a portfolio of trusted media brands, we'd love to hear from you.

Requirements

• Experience designing and optimising customer lifecycle journeys, including onboarding, engagement, retention and win-back programmes.

• Confidence analysing performance, running A/B tests and using customer insights to continuously improve journeys and commercial outcomes. journey.

• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Braze, Iterable or similar.

• Strong understanding of behavioural triggers, segmentation, personalisation and A/B testing.

• Experience working with subscription, membership, media, SaaS or e-commerce products is highly desirable.

• Comfortable using data to identify opportunities and measure incremental impact.

• Less emphasis on promotional campaign execution; more emphasis on always-on customer journey optimisation.

To apply for this role, please follow our online application process and submit a CV and cover letter.

Closing date for applications: 7th July at 12:00 noon.

Benefits