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Posted 116 months ago

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Digital BA

Racine, WI, United StatesRemoteFull-time

AI Summary

Acts as a Digital Consultant and subject-matter expert for CPG clients, owning end-to-end digital marketing strategy and execution. Serves as an onsite business analyst and sales support resource, coordinating with agencies and technical teams.

About this role

Digital BA

Sevagan

KRG Technologies, Inc.,

sevagan(at)krgtech.com

25000 Avenue Stanford, Suite #243, Valencia, CA 91355

Direct : 661-367-8000 Ext : 513


⦁ At least 7+ years’ experience in the Digital field with good exposure to WCMS (preferably Sitecore)
⦁ Act as the Digital Consultant and SME to the client in the CPG field
⦁ Must have had direct experience of client handling, preferably for US Geo
⦁ Should have played role of Onsite Business Analyst or Account Engagement Manager
⦁ End to end knowledge of Digital Marketing basics and concepts; Multi-site WCMS implementations and Sitecore in specific
⦁ Functional knowledge of web-properties in the Digital Marketing world and how they operate;
⦁ Experience in developing branding, customer acquisition strategy and digital marketing ecosystem strategy and operations
⦁ Hands-on experience in Digital Marketing Ops process
⦁ Have overall domain knowledge (CPG) and Digital Business knowledge to understand, appreciate and guide client on best practices
⦁ To be able to coordinate activities with various external agencies (creative agency, other agencies) and facilitate end-delivery for technical team
⦁ Knowledge of certain key digital web property functionalities like e-com integrations, digital coupons, Ratings/Review, email-campaigns
Pre-Sales and Sales Support experience

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills

Brand StrategyCPG DomainCustomer AcquisitionDigital Ecosystem StrategyDigital MarketingDigital Marketing OpsPre-salesSales SupportSitecoreWCMS

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