Digital Growth Manager

Digital Growth Manager

Advent Group is a marketing company specialized in graduate education and corporate learning since 2004. Based in Paris, Sofia and Montreal, Advent Group offers its employees a stimulating job that requires them to grow!

We are a worldwide leader in education events and marketing solutions for the higher education sector.

• 220+ events per year
• 130+ team members
• 300+ leading partner universities
• 6 continents of operation

What is the essence of the role?

We are seeking a Digital Growth Manager to lead and continuously evolve the digital marketing strategy and growth ecosystem across our brands, products, and international markets.

This is a strategic, system-level role focused on driving sustainable growth through innovation, experimentation, and optimization. Success in this position requires a creative, data-informed mindset and a passion for uncovering new opportunities across channels, content, technology, and customer journeys. Rather than relying on additional resources, the role is centered on rethinking how existing capabilities, teams, and platforms work together to deliver stronger results.

As Digital Growth Manager, you will operate at the intersection of digital channels, platforms, and customer experiences, ensuring our marketing efforts consistently attract, engage, and convert the right audiences worldwide. You will identify growth opportunities, improve marketing effectiveness, and help build scalable systems that accelerate business performance across markets.

Reporting to the Global Marketing Director, this role works cross-functionally with Marketing, Product, IT, Design, and business stakeholders to align growth initiatives with broader organizational objectives.

What will your job look like?

Strategy & System Ownership

Co-creating and evolving the company’s digital marketing strategy

Defining how channels, content, traffic, and conversion fit into a unified system

Translating business goals into clear audience and funnel strategies

Cross-Team Coordination

Aligning digital strategy with content, traffic, and conversion teams

Ensuring shared understanding of priorities, international audiences, and journeys

Acting as the strategic coordinator between specialists

Leading digital marketing experts

Innovation & Growth Experiments

Designing and leading growth experiments across channels, funnels, and audiences

Identifying non-obvious opportunities to improve results using existing assets and traffic

Challenging established digital practices and proposing alternative approaches

Turning insights, constraints and limitations into growth opportunities

Data-Informed Decision Making

Using performance data and behavioral insights to guide strategic changes

Evaluating effectiveness across channels rather than optimizing isolation

Supporting experimentation and informed iteration at a system level

What do you need to be successful?

• 4–6 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Experience attracting international audiences and supporting digital marketing strategies across multiple regions or brands.
• Proven experience managing and optimizing digital channels, including paid media, organic, content, and partnerships.
  
• Strong understanding of performance marketing, customer acquisition, conversion optimization, and funnel metrics.
• Advanced analytical and reporting skills, with a data-driven approach to decision-making.
• Experience optimizing customer journeys across websites, landing pages, and campaigns.
• Experience with analytics tools (e.g., GA, dashboards, attribution reporting) and user journey optimization.
• Familiarity with CRM, email marketing, marketing automation, and project management tools.
• Strong system-thinking and strategic mindset.
• Excellent cross-functional collaboration, stakeholder management, and coordination skills.
• Proactive, curious, and focused on continuous improvement.
  
• Previous team leadership, mentoring, or cross-market project coordination experience is an advantage.
• Strong problem-solving skills and the ability to combine strategic thinking with hands-on execution.
• Fluent in English, with strong written and verbal communication skills.

Why Should You Apply?

• If you are a person who would like to work in an international environment, but not in big corporations or bureaucratic organizations – you should apply!
• If you are a person who likes a structured and organized approach at work, but at the same time is not afraid of a little bit of chaos from time to time – you should apply!
• If you want to make a difference and work on projects that are so specific that you will amaze your friends every time you talk about your job – you should apply!
• And of course, if you are looking for a job within a stable company with steady growth and vision for the future – you should apply!

GROW BY HELPING OTHERS GROW

PERSONAL MISSION WITH A GLOBAL IMPACT

What do we offer you?

• Additional healthcare coverage
• 5 bonus days annual leave
• Trainings & seminars
• Free yoga practices
• Office events & teambuilding
• Office childcare service
• Pet friendly policy
• Travelling program

Our office is comfortable and stylish, located in the heart of Sofia.

If interested, please send us your CV in English. By submitting your CV you agree your CV to be kept in our database for a month and used for the purpose of this job vacancy. Only shortlisted candidates will be contacted.