Here's how you will impact SPC:
Digital Strategy & Campaign Leadership

• Develop and implement comprehensive digital marketing strategies aligned with businessobjectivesand brand growth goals

• Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels(such as linkedin, meta, google)

• Conduct market research and audience analysis to inform targeting and channel strategy

• Define channel mix and communication approach for key campaigns

• Ensure all campaigns balance brand awareness with measurable performance outcomes

• Use AI tools to generate, test, and refine copy and campaign tactics to improve performance outcomes.

• Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.

Paid Media & SEO (Strategic Oversight & Collaboration)

• Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement

• Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.)

• Support SEO strategy including keyword planning, content alignment, and search visibility improvements

• Ensure paid and search initiatives align with campaignobjectivesand brand standards

Email Marketing & Lifecycle Management

• Design and execute email marketing campaigns to nurture leads and increase member retention

• Segment email lists and build personalized lifecycle campaigns

• Monitor open rates, click-through rates, conversion metrics, and retention performance

• Optimizetiming, content, and targeting based on data insights

Branding & Brand Voice Management

• Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning

• Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency

• Maintain and evolve brand guidelines across digital channels

• Oversee development and adherence to brand standards across voice, tone, visual design, and messaging

Website & Funnel Optimization

• Partner withProductto improve digital journey performance

• Contribute to CRO initiatives and A/B testing strategies

• Support optimization of key acquisition and conversion pathways

Reporting & Performance Insights

• Track and interpret performance data across digital channels

• Provideactionable insights to improve campaign effectiveness and efficiency

• Support cross-functional reporting and strategic performance reviews

The soft skills you bring to the team:

• Strategic thinker with strong execution capability

• Strong understanding of brand and performance integration

• Data-driven and results-oriented

• Clear communicator with strong stakeholder management skills

• Highly organized and detail-oriented

• Adaptable in a fast-paced environment

Technical Proficiency

• Paid Media Platforms:Google Ads, Meta Ads Manager, LinkedIn Ads

• Analytics & Reporting:Google Analytics, Google Tag Manager, Looker Studio

• SEO Tools:SEMrush, Moz,Ahrefs

• Email Marketing Platforms:Cleavertap, SendGrid,Klaviyo, Mailchimp, HubSpot

• CMS & Website Management:WordPress,Webflow, Shopify

• Conversion Rate Optimization (CRO) Tools:Hotjar, Optimizely

What you contribute to the team:

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)

• 2-3 years of Agency experience in a nice to have