Digital Marketing & Property Research/Lead Specialist - 171

The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

**OVERVIEW **:

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

**RESPONSIBILITIES **:

• Digital Presence & Brand Setup (Initial Focus)

  • Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
  • Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
  • Ensure consistent branding and messaging across all digital channels

• Lead Generation & Property Research

  • Source and scrape leads from platforms such as Property Guru
  • Identify potential property opportunities, owners, and agents
  • Build and maintain a structured lead database
  • Support outbound targeting strategies within the Christchurch market

• Email Marketing & Agent Outreach

  • Develop and execute monthly email campaigns targeting Christchurch-based agents
  • Create engaging content relevant to market activity and opportunities
  • Manage email lists and campaign performance

• Social Media & Content Management

  • Plan and execute regular social media content
  • Share property insights, listings, and market updates
  • Align content with lead generation and brand-building goals

• Website & Content Management

  • Maintain and update website content (listings, blogs, insights)
  • Ensure website is optimised for lead capture and user experience
  • Support basic SEO initiatives

• Market Research & Insights

  • Monitor the Christchurch property market (residential and commercial)
  • Provide regular insights on:
  • Market trends
  • Pricing movements
  • Investment opportunities
  • Support the business with a “market pulse” view to inform decisions

Requirements

**QUALIFICATIONS **:

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
• Strong understanding of NZ property platforms (e.g., Property Guru)
• Experience in digital marketing, lead generation, or social media management
• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
• Strong written and verbal communication skills (for email campaigns and content creation)
• Highly organised and able to work independently

PREFERRED SKILLS (nice to have):

• Experience working with Christchurch property market
• Familiarity with commercial property
• Basic SEO and analytics knowledge
• Experience with CRM systems or lead management tools

WORK STRUCTURE:

• Flexible / remote-friendly role
• Part-time or contract engagement
• Opportunity to grow into a larger role as the business scales

WHY JOIN?

• Opportunity to build a property brand from the ground up
• Work directly with a growing Christchurch-based business
• High level of ownership and autonomy
• Combine property expertise with digital marketing
• Long-term growth potential as the portfolio expands

**IDEAL CANDIDATE PROFILE **:

This role is ideal for someone who:

• Has hands-on NZ property experience and understands the market
• Enjoys both marketing and research-driven work
• Is comfortable building systems and processes from scratch
• Can operate independently and take initiative
• Wants to play a key role in growing a property-focused business