EU Loyalty Product Manager

EU Loyalty Product Manager

Overview

The EU Loyalty Product Manager would support the operational delivery, rollout, and optimisation of The Club across EU markets. Working closely with the Club PO, DigiOps, App, Analytics, CRM, and local market teams, the role would help coordinate launch activities, support market readiness, oversee operational execution, and ensure a consistent and scalable loyalty experience across all rollout markets.

The role would act as a key connector between central and local teams, supporting day-to-day programme operations, rollout coordination, testing, reporting, and continuous improvement initiatives for The Club.

Key Responsibilities

• Support the day-to-day operational management of the EU loyal program (The Club) across pilot and rollout markets

• Support Club PO to coordinate with local market teams to support launch readiness, implementation activities, and ongoing operational execution (DigiOps & FLAs)

• Support tracking of rollout timelines, milestones, dependencies, and risks across markets

• Work with Club PO, DigiOps, App, and Analytics teams to support loyalty program setup and functionality

• Assist Club PO with market onboarding activities including configuration tracking, testing coordination, and launch preparation

• Support the maintenance of project documentation, trackers, implementation guides, and rollout status updates

• Coordinate localisation and adaptation of central digital assets and content for market use

• Support testing activities (UAT), issue tracking, and resolution follow-ups with relevant teams

• Assist with KPI tracking, dashboard reviews, reporting and consolidation of market performance updates

• Gather market feedback, operational issues, and enhancement requests and help prioritise them with relevant teams

• Support ongoing optimisation of loyalty program operations and user experience across markets

• Help document learnings, best practices, and rollout processes to support future scaling across EU markets

Ideal Profile: (existing DOM)

• Experience working with KO digital platforms and market operations

• Strong organisational and communication skills

• Comfortable working across multiple stakeholders and markets

• Strong attention to detail and ability to manage multiple priorities

• Interest in digital consumer engagement, loyalty and CRM

• Experience supporting testing, rollout, or operational delivery activities