Event Marketing Manager

Event Marketing Manager

Position Summary

The Event Marketing Manageris responsible fordeveloping and executing Alliance’s event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support company revenue goals. This role owns the planning, coordination, execution, and measurement of all in-person and virtual events, including conferences, trade shows, webinars, client events, partner events, and industry association sponsorships.

The ideal candidate is highly organized, data-driven, relationship-oriented, and passionate about creating exceptional event experiences that deliver measurable business outcomes. This role is fully remote and reports to the Director of Marketing.

Essential Duties & Responsibilities

Event Strategy & Planning

• Develop and execute Alliance’s annual event marketing strategy aligned with company growthobjectives, target industries, and revenue goals.

• Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.

• Plan and manage Alliance’s participation in:

• Conferences and trade shows

• Lunch & Learn programs

• Webinars and virtual events

• Partner-sponsored events

• Client networking events

• Regional and national industry association events

• Build annual event calendars and marketing plans that support strategic business priorities.

• Ensure event initiatives align with sales and marketing pipeline goals.

Market Research & Competitive Analysis

• Research industry associations, organizations, and events toidentifyhigh-value opportunities for Alliance participation.

• Evaluate sponsorship opportunities and event participation based on:

• Target audience alignment

• Attendance demographics

• Ideal customer profile fit

• Market potential

• Competitor participation

• Revenue opportunity

• Analyze market trends and recommend event investments that maximize business impact.

Budget Management & ROI Optimization

• Manage event marketing budgets and ensure spending aligns with approved plans.

• Develop event business cases and recommendations including:

• Target audience analysis

• Sponsorship opportunities

• Budget requirements

• Lead generation expectations

• Pipeline influence projections

• Expected return on investment

• Track andmonitorevent performance against established goals and budget expectations.

• Continuously evaluate event effectiveness and recommend improvements to maximize ROI.

Event Execution & Logistics

• Manage all eventlogisticsfrom planning through post-event follow-up, including:

• Venue coordination