Posted 57 months ago

Field Marketing - Manager

BostonRemoteFull-time

AI Summary

Field Marketing Manager who develops and executes integrated marketing plans to meet or exceed North American revenue and retention goals in a fast-growing SaaS life sciences company.

About this role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.

What You'll Do

Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers

Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR

Open to contributing new ideas campaigns and program approaches to break into new and competitive markets

Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion

Work closely with sales teams to craft account-level marketing plans for top strategic accounts

Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing

Manage relevant agencies and 3rd parties in the execution of programs

Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs

Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions

Ability to turn vision into strategy and a marketing plan

Experience running demand gen campaigns and customer campaigns

Integrated marketing program planning, execution, and reporting experience

Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing

Self-motivated, innovative, collaborative, creative, and analytical

Experience managing quarterly and annual program budgets

Experience in vendor management and negotiating

Hands-on experience using CRM and marketing automation systems

Strong project management skills; excellent attention to detail

Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns

Proven ability to excel in a fast-paced environment is extremely important

Strong team player with a positive attitude

Bachelor’s degree required

Nice to Have

Marketo and Sigma experience preferred

Experience developing and executing account-based marketing programs

Experience with customer retention, cross-sell, and upsell campaigns

Life sciences industry experiences a plus but not essential

Perks & Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Compensation

Base pay: $75,000 - $135,000

The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.