Posted 41 months ago

Field Marketing - Senior Manager / Associate Director

NewarkOn-siteFull-time

AI Summary

Senior Manager / Associate Director of Field Marketing at Veeva, owning integrated marketing strategy, demand generation, digital events, and ABM programs while partnering cross-functionally to drive pipeline and sales opportunities.

About this role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Veeva is seeking a Senior Manager / Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.

What You'll Do

Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes

Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers

Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities

Design & execute 1:Few Account-Based Marketing (ABM) initiatives

Track, analyze, and optimize programs and ABM initiatives

Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes

Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs

Build and maintain a complete and accurate account and contact database

Requirements

10+ years of enterprise software marketing experience

Exceptional communication, writing, and organizational skills

Well organized with very high attention to detail

Expert in Microsoft Word, PowerPoint, and Excel

Self-directed and able to manage multiple projects under aggressive timelines and expectations

Proficient in delivering content via social media tools, including LinkedIn and Twitter

Working knowledge of Sigma, and marketing automation platform experience (Marketo)

Growth minded and a team player with a positive attitude

Nice to Have

Experience in administration, project coordination, and marketing operations

Experience in a high growth software or technology company

Perks & Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Compensation

Base pay: $100,000 - $175,000

The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.