Fullstack Lead (martech)

Mate academy is an EdTech company helping anyone, anywhere build a successful career through learning.

Our gamified, AI-powered platform helps people gain new skills and get ready for tech and non-tech roles – in IT and beyond.

We’re growing fast in Ukraine, Poland, and Brazil and 6.000+ people worldwide have already landed jobs after studying at Mate.

• End-to-end ownership: landing pages, funnels, payments, analytics.

• Building interactive growth products (custom forms, promos, experiments).

• Opportunity to build internal tools (e.g. our own Typeform alternative).

• Fast delivery with real business impact.

• Direct collaboration with marketing, product, and sales.

• You will directly impact how users discover Mate, go through funnels, and convert into students.

• 5+ years of software development experience.

• Experience with web analytics tools (Google Analytics, Google Tag Manager, or equivalent).

• Solid understanding of A/B testing methodology.

• Experience with any front-end framework and Node.

• Hands-on experience building and optimizing landing pages and marketing funnels.

• Leadership, mentoring experience, or willingness to develop in this direction.

• English level: Upper-Intermediate.

• Experience with analytics tools (Amplitude, GrowthBook, Looker) and integrating payment providers (Stripe or similar)

• Experience supporting marketing events (webinars, marathons, product launches).

• Familiarity with conversion rate optimization and funnel analytics.

• Experience with headless CMS (Strapi) or landing page builders.

• Lead and grow an acquisition team of 3 junior devs.

• Stay hands-on: build and optimize processes, integrations.

• Own technical decisions for acquisition systems.

• Standardize and scale landing page production .

• Improve analytics setup and tracking across all funnels.

• Bring structure to content systems (Strapi, landing builders).

• Implement AI best practices into team workflows.

• Identify bottlenecks and continuously improve processes.

• A collaborative and dynamic team with opportunities to contribute creatively.

• A no-bullshit culture with 0% bureaucracy.

• Paid vacation and sick days.

• Hybrid working model (3 days office / 2 days remote).

• Cozy office in Kyiv with a bomb shelter for emergencies.

• Performance/salary reviews every 6-12 months.

• Paid lunches (when working from the office).

• Access to English courses and a learning budget.

• Apple equipment for comfortable work.

1. Call with the recruiter

2. Tech interview with Tech Lead

3. Culture fit interview with the CTO and CEO