Posted 21 days ago
Google Ads Expert
AI Summary
Google Ads expert who owns strategy, execution, and optimization of the Google Ads ecosystem, including Search, YouTube, and Performance Max, with data-driven optimization and budget scaling.
About this role
You won’t just be "managing" an account from the sidelines; you will own the strategy, execution, and optimization of our entire Google ecosystem.
We need a specialist who is data-obsessed, understands the nuances of the Google auction, and knows how to scale budgets effectively.
You Will Own
Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.
Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS.
Budget Scaling: Manage and scale monthly spend to support our $1M–$5M ARR growth targets, ensuring efficiency as we grow.
Creative Strategy: Partner with creative teams to iterate on video hooks and ad copy based on real-time performance data and creative fatigue metrics.
Technical Tracking: Monitor key metrics (CTR, CPC, Conversion Rate) and ensure tracking accuracy via GA4 and Google Tag Manager.
Preferred Skills & Experience
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Google Ads Mastery: Deep expertise in Search and YouTube Ads is non-negotiable.
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B2B/SaaS Experience: Highly preferred, as you understand long sales cycles and lead quality vs. quantity.
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Analytical Rigor: You don't just report numbers; you provide insights. You understand tCPA and tROAS bidding strategies inside out.
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Copywriting: Strong ability to write compelling, high-intent ad copy that aligns with user search queries.
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Technical Literacy: Familiarity with GA4, offline conversion tracking, and audience segments.
