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Pavago

Posted 22 days ago

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Graphic Designer

South AfricaRemoteFull-time

AI Summary

Graphic Designer responsible for creating high-performing visual assets across social media, ads, web, and print, ensuring on-brand, conversion-focused design and consistency across channels.

About this role

Graphic Designer (Brand, Social Media, Ads & Campaigns) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Client Business Hours (flexibility for deadlines & revisions)

About the Role

We’re hiring a Graphic Designer who can do more than just “make things look good.”

You’ll be responsible for creating high-performing visual assets across social media, ads, web, and print — ensuring everything is ** on-brand, conversion-focused, and visually compelling **.

This role is ideal for someone who understands that:

👉 Design = communication + performance + brand consistency

What You’ll Own

Brand Identity & Consistency

  • Develop and maintain brand systems:

    • Logos
    • Typography
    • Color palettes
    • Visual guidelines
  • Ensure consistency across all platforms (social, web, print, ads)

Marketing & Campaign Design (Core Focus)

  • Design high-quality assets for:

    • Social media posts (Instagram, LinkedIn, Facebook)
    • Paid ads (Meta, Google Display)
    • Email campaigns
    • Presentations & sales decks
  • Create print collateral:

    • Brochures
    • Flyers
    • Posters
  • Collaborate with marketing to support:

    • Campaigns
    • Events
    • Webinars

Digital Design & Web Assets

  • Design:

    • Web banners
    • Landing page visuals
    • Ad creatives
  • Optimize designs for:

    • Mobile
    • Desktop
    • Social platforms
  • Support website updates and visual refreshes

Motion & Multimedia (Bonus)

  • Create:

    • GIFs
    • Simple animations
    • Motion graphics using Adobe After Effects
  • Edit basic video or campaign visuals

Tools & Design Stack

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Figma
  • Canva

Collaboration & Workflow

  • Work with marketing, product, and sales teams
  • Translate ideas into clean, effective visual assets
  • Incorporate feedback quickly and efficiently
  • Manage multiple design requests simultaneously

File Management & Delivery

  • Deliver assets in multiple formats:

    • AI, PSD, PNG, PDF
  • Maintain organized design libraries and templates

  • Ensure files are scalable and reusable

What Makes You a Strong Fit

  • You think beyond visuals → you design for outcomes (CTR, engagement, conversions)
  • You are fast, organized, and reliable under deadlines
  • You can adapt your style based on brand and audience
  • You care about details, consistency, and polish

Required Experience & Skills

  • 2+ years professional graphic design experience

  • Strong portfolio (branding + marketing + digital assets)

  • Advanced proficiency in:

    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe InDesign
  • Experience designing for:

    • Social media
    • Ads
    • Print

Nice to Have (High-Quality Candidates)

  • Motion graphics (Adobe After Effects)

  • Experience with:

    • Figma
    • Canva
  • Background in:

    • Marketing agencies
    • SaaS
    • E-commerce
  • Understanding of:

    • CTR
    • Engagement
    • Conversion-focused design

What a Typical Day Looks Like

  • Review incoming design requests and prioritize work
  • Create assets for campaigns, ads, and social media
  • Iterate designs based on feedback
  • Prepare final deliverables for multiple platforms
  • Maintain brand consistency across all outputs

In short:

You turn ideas into clean, compelling visuals that drive results.

Key Metrics (KPIs)

  • On-time delivery of design tasks
  • ≤ 2 revision cycles per project
  • Strong stakeholder satisfaction
  • Consistent brand alignment
  • Improved campaign performance (CTR, engagement)

Why This Role Stands Out

  • High ownership across brand and campaigns
  • Work on both creative + performance design
  • Exposure to real marketing impact (not just design tasks)
  • Opportunity to grow into Senior Designer / Creative Lead

Interview Process

  • Initial Phone Screen

  • Video Interview with Recruiter

  • Portfolio Review + Practical Task

    • (Design a campaign graphic or brochure)
  • Client Interview

  • Offer & Background Verification

Apply Now

If you:

  • Have a strong eye for design and understand marketing
  • Can execute fast without sacrificing quality
  • Want to work on real campaigns (not just random designs)

This role is a strong fit.

Skills

Ad CreativesAdobe IllustratorAdobe InDesignAdobe PhotoshopBrand IdentityCanvaColor PalettesDigital Advertising DesignFigmaLanding Page VisualsLogo DesignMotion Graphics (After Effects)Print DesignSocial Media DesignTemplates And Asset ManagementTypographyVideo Editing (basic)Web Banners

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