Growth Lead
AI Summary
Owner of direct-booked revenue responsible for the full funnel from paid traffic to bookings; builds and optimizes ads, landing pages, and messaging, with a focus on conversion and measurable growth.
About this role
About Us
Our mission to revolutionize the hospitality industry. We exist to reinvent hospitality with AI-driven execution. By transforming long-term luxury rentals into exceptional short-term experiences, we deliver unparalleled quality and service to our guests.
At the same time, we empower property managers to unlock the full potential of their properties, maximizing their buildings top line. Our vision? To become the go-to solution for property managers across the U.S. We're expanding city by city, bringing our innovative approach and passion for excellence to new markets and communities. What makes Cloud9 truly unique isn’t just our commitment to service—it's our people. We believe in the power of teamwork to drive success. Whether you're a guest, a partner, or part of our team, you'll find collaboration, trust, and shared purpose at the heart of everything we do.
We don’t hire to fill seats. We hire to pull levers that move numbers. Outcomes > effort > intentions.
Our core values are speed, meritocracy, accountability, and execution.
At Cloud9, growth isn’t brand awareness — it’s measurable, repeatable revenue. We don’t hire marketers to “run campaigns.” We hire operators who own numbers, build systems, and scale what works.
Your mission: turn paid traffic into predictable, profitable bookings.
Intentions don’t matter. Results do.
Our values: Speed. Ownership. Experimentation. Accountability. Performance.
Role Summary
You are the owner of direct-booked revenue.
From first impression to final booking, you control the entire funnel — ads, landing pages, messaging, conversion.
You’ll inherit a strong foundation: budget, tools, and brand trust.
You’ll also inherit what didn’t work — and fix it.
This is not a role for coordinators or “brand-only” marketers.
This is for builders who test fast, kill what doesn’t perform, and scale what does.
Responsibilities (Outcomes, Not Tasks)
Revenue Ownership
Own direct-booked revenue from paid funnels — the number is yours.
Define CAC targets, conversion benchmarks, and growth trajectories.
Report performance weekly — wins, losses, and next actions.
Funnel Execution
Build and optimize the full funnel: Meta → Landing Page → Booking.
Launch, test, and iterate on ad creatives, hooks, and offers continuously.
Develop high-converting landing pages with strong direct-response principles.
Systems & Experimentation
Design and enforce a testing cadence (creative, copy, LP variations).
Build documented systems: creative briefs, LP frameworks, kill/scale rules.
Ensure every experiment has a clear hypothesis and measurement plan.
Tooling & Automation
Leverage and evolve the current stack: Meta Ads, HubSpot, AI tools (Claude, Midjourney), analytics platforms.
Improve tracking, attribution, and reporting accuracy across the funnel.
Use AI to increase speed and output across creative and testing cycles.
Team Building
Hire and train a junior growth executor by Month 9.
Transition from execution-heavy to system + strategy ownership.
Build a growth function that scales beyond you.
Results (Success Looks Like...)
Day 30
Full funnel audit completed (ads, LPs, tracking, past tests).
Baseline metrics established.
12-month growth plan defined.
First test campaigns live.
Day 90
CAC trending downward.
Conversion rates improving across funnel stages.
Core SOPs documented (testing, LP creation, reporting).
First repeatable growth system in place.
Month 12
Direct bookings reach 15%+ of total revenue.
Funnel is predictable, scalable, and continuously improving.
Junior hire onboarded and executing.
You are operating at a strategic level, not just execution.
Requirements
Proven experience managing $20k–$50k+/month paid media budgets (Meta required).
Built and launched 20+ landing pages with a focus on conversion.
Strong foundation in direct-response marketing and copywriting.
Deep understanding of funnel metrics: CAC, CVR, LTV, payback periods.
Hands-on experience with tools like Meta Ads, HubSpot, analytics platforms, and AI tools (e.g., Claude, Midjourney).
Highly analytical — you don’t ship without a measurement plan.
Fast executor with a strong bias toward testing and iteration.
Fluent in English (written and spoken).
What Sets You Apart
You think in systems, not campaigns.
You combine creative intuition with analytical rigor.
You surface problems early — and bring solutions, not just issues.
You move faster than peers by leveraging AI in your daily workflow.
You are comfortable owning a number — not just contributing to it.
Disqualifiers
Agency-only background without owning a revenue or P&L number.
Pure “brand” marketers without direct-response experience.
Dependence on large teams to execute.
Unwillingness to complete a paid trial project.
What You’ll Have
Direct access to the CEO (Marcus) and full visibility into performance.
An AI-native stack: Claude, HubSpot, Guesty, BigQuery, and more.
Existing paid budget ($20k–$50k/month) to deploy and scale.
A trusted brand with real traction — and clear room for growth.
Zero bureaucracy — if it works, it ships.
Compensation & Logistics
COP 15M–30M/month + performance bonus tied to direct-booking revenue.
Top of band for proven high performers.
Clear path to Head of Growth as Cloud9 scales and new ventures launch.
Hybrid role based in Bogotá (LATAM / US Central time zones preferred).
Reports directly to the CEO.
Why Join Us?
Cloud9 is more than a company; it’s a community of dreamers, doers, and problem-solvers who share a common goal: delivering excellence in every interaction. If you’re passionate about innovation, value teamwork, and want to grow in a fast-paced environment, Cloud9 is the place for you. Together, we’re not just building better stays—we’re building a better way forward for the hospitality industry.
Our Core Values
Meritocracy – Performance is public, measurable, and rewarded.
Execution – Doers win. Deliver fast, adjust faster.
Radical Feedback – Real-time corrections, no politics.
Championship Team – Only A-players stay. Mediocrity is cut.
Cloud9 does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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