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Posted 2 days ago

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GTM / Marketing Engineer

BogotáRemoteFull-time

AI Summary

Influur is redefining advertising through creators, data, and AI. Our mission is to make creator marketing as measurable, predictable, and scalable as paid ads, and we're building the tech that powers it.

About this role

Influur is redefining advertising through creators, data, and AI. Our mission is to make creator marketing as measurable, predictable, and scalable as paid ads, and we're building the tech that powers it. Backed by top-tier investors and trusted by global brands, we're scaling fast across music and culture.

About the Role

We're looking for a technical, hands-on GTM / Marketing Engineer at the intersection of web development, marketing automation, and revenue operations. You'll architect the systems that capture, enrich, route, and attribute every lead from first pageview to closed-won, and build the AI agents and automations that scale our marketing without scaling headcount. This is a builder role for someone who can write code, wire up tools, and own end-to-end revenue infrastructure with minimal hand-holding. You push back on bad architecture before it gets built, not after.

Responsibilities

Revenue Infrastructure & Tracking

  • Design end-to-end revenue infrastructure for lead capture, enrichment, routing, and attribution from first pageview to closed-won

  • Own the marketing data infrastructure connecting campaign performance, attribution, and pipeline impact

  • Implement robust tracking frameworks (server-side tracking, GTM, CAPI) and build dashboards that keep data accurate and actionable

  • Web Dev & Automation

  • Develop high-performing landing pages (HTML, CSS, JavaScript)

  • Build and manage complex workflows and cross-platform integrations using Zapier and n8n

  • Build marketing agents and automations for repetitive, time-sensitive workflows: content drafting, social engagement, lead follow-up, sentiment monitoring, and campaign reporting

  • Publishing & Experimentation

  • Architect publishing systems integrating CMS, data sources, and distribution channels, automating content from creation to distribution

  • Run disciplined experiments across workflows and distribution strategies, then codify what works into repeatable templates and playbooks

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