Head of Activation

• Develop and oversee activation plans, including events and offline promotions, ensuring alignment with the brand-communication, marketing strategy, and campaign objectives.
• Collaborate with internal teams and external partners to execute structured in-store branding initiatives that enhance brand visibility.
• Lead sponsorships and events, ensuring all campaigns align with the company’s business metrics and strategic goals.
• Lead building and acquiring new partnerships, create the partnership business proposal, and propose also measure business impact to higher management and stakeholders.
• Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
• Plan and execute standardized offline channel experiences, maintaining brand consistency across various touchpoints such as billboards, banners, leaflets, booths, and uniforms to maximize in-store conversions and customer loyalty.
• Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts.
• Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
• Oversee the production and distribution of marketing materials to support brand initiatives.
• Develop and implement standard operating procedures (SOPs) to ensure consistent execution and compliance.
• Create and supervise in-store POP merchandising, ensuring effective placement and execution.

Qualifications

• 8+ years of experience in marketing, with a focus on offline events, branding, marketing communication, and marketing materials management.
• A background in fintech is a plus.
• Proficient in English.
• Skilled in creating documents, tables, and presentations.
• Experienced in leading a team.
• Strong communication skills.
• Capable of preparing high-level reports.
• Strategic in planning and analysis.
• Experienced in budgeting.