Head of GEO

As LLMs, AI Overviews, conversational search, and generative discovery fundamentally reshape how users find products and make buying decisions, organic visibility now means something entirely different — and the stakes are higher than ever.

We're looking for a senior leader who gets that, and who's ready to own it!

As Head of GEO / AI Search Optimization, you will define, build, and lead Lodgify's entire generative engine optimization function.
This is a channel ownership role. You'll set the strategy, secure the resources, and integrate GEO as a core pillar of Lodgify's go-to-market motion. You'll work across Product, Sales, Marketing, Brand, Growth, and Retention — influencing roadmaps, aligning stakeholders, and ensuring Lodgify is the most visible, frequently cited, and trusted brand in the vacation rental space across every AI-powered discovery surface.

You won't be executing inside someone else's strategy. You'll be defining it.

Remote-friendly role, with priority for candidates in or relocating to Barcelona.

Own the channel end-to-end. Define and lead Lodgify's GEO strategy as a core acquisition and brand authority channel within the company's GTM framework. You set the vision, the roadmap, and the priorities.

Drive executive alignment. Set channel OKRs, define the measurement framework, and present GEO performance and strategic direction directly to marketing leadership and the executive team.

Own the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make the calls that determine how Lodgify invests in generative search visibility.

Shape the product. Partner with Product and Engineering to influence the product roadmap for GEO discoverability — site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy.

Connect GEO to revenue. Work directly with Sales and Revenue teams to align GEO with pipeline generation, buying-journey intent mapping, and ICP-level visibility goals.

Create agentic GEO growth loops: Build and own AI-enabled automation workflows across content production, GEO optimization, and distribution — from programmatic content pipelines to automated citation monitoring and structured data deployment — treating automation as a core lever of the GTM strategy, not an afterthought.

Integrate across all of Marketing. Collaborate with Content, Brand, Growth, and Performance to embed GEO thinking into campaigns, thought leadership strategy, and distribution — so the whole org is pulling in the same direction.

Defend and compound Lodgify's classical SEO foundation — technical health, crawlability, on-page optimization, authority building, and link strategy. At our scale and across our markets, classical SEO is still a real growth lever. Protect what's working, compound what's not, and ensure traditional organic remains a strong acquisition channel alongside the GEO build.

Be the internal authority. Serve as Lodgify's subject-matter expert on AI search: educate stakeholders, build internal frameworks, and translate fast-moving market dynamics into clear, actionable strategic direction.

Win share of model. Drive the frequency with which Lodgify is cited, mentioned, and recommended by LLMs — through authoritative content, entity authority, structured data, and citation-trigger strategies.

Build the measurement infrastructure. Establish systems, dashboards, and workflows to track performance, brand mentions, and competitive visibility across all generative engines. Define what good looks like before anyone else does.

Experiment at the frontier. Lead GEO-focused experiments and product integrations — working with developers, agencies, and AI partners to unlock new acquisition vectors from conversational search, agentic AI, and AI Overview placements.

Hands-on expertise in structured data, technical SEO, or AI-agent access protocols (llms.txt, JSON-LD, plain text/markdown architecture, crawl efficiency).

Experience developing or shipping AI-driven tools, lead-generation features, or content automation workflows.

Prior experience in a Head, Director, or VP-level role with direct P&L or budget accountability for an organic acquisition channel.