Inbound Marketer

Inbound Marketer (SEO, Content Marketing & Demand Generation) – Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution.

This role goes beyond basic SEO.

You’ll combine:

• Content marketing
• SEO
• Demand generation
• Lead magnets
• Conversion optimization
• Content distribution

To drive:

• Organic traffic
• Brand authority
• Qualified leads
• Inbound pipeline growth

We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes.

If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you.

What You’ll Own

Content Marketing & SEO Content Creation

• Create high-quality, value-driven content that educates, challenges, and builds authority

• Write SEO-optimized:

  • Blogs
  • Website pages
  • Landing pages
  • Lead magnets
  • Inbound marketing assets

• Create content aligned with:

  • Search intent
  • Funnel stage
  • User pain points

• Optimize content for:

  • Google search
  • AI search
  • Featured snippets
  • LLM-driven discovery platforms

Inbound Marketing & Demand Generation

• Execute inbound campaigns across:

  • SEO
  • Content marketing
  • Social media distribution
  • Website conversion funnels
  • Lead generation assets

• Support inbound growth through:

  • Guides
  • Playbooks
  • Checklists
  • Resource downloads
  • Conversion-focused campaigns

• Understand how traffic, engagement, and conversion connect across the full inbound funnel

Lead Magnets & Conversion Optimization

• Build lead magnets that solve real customer problems

• Write:

  • CTA copy
  • Gated content copy
  • Landing page copy
  • Thank-you page messaging
  • Follow-up sequences

• Collaborate with marketing and design teams to improve:

  • Conversion rates
  • Engagement
  • Lead quality

Research, Strategy & Content Planning

• Conduct deep research on:

  • Industries
  • Competitors
  • Audience pain points
  • Search behavior

• Identify:

  • Content gaps
  • SEO opportunities
  • Inbound funnel weaknesses

• Translate research into:

  • Strong content angles
  • SEO strategies
  • Inbound campaigns

• Stay updated on:

  • SEO trends
  • AI search evolution
  • Content distribution strategies
  • Inbound marketing best practices

Analytics & Performance Optimization

• Monitor and improve performance using:

  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • AI optimization tools

• Analyze:

  • Organic traffic
  • Rankings
  • Engagement
  • Conversion rates
  • Lead generation performance

• Optimize content and campaigns based on measurable outcomes

What Success Looks Like

• Content consistently drives qualified inbound traffic
• Organic rankings and visibility improve over time
• Lead magnets generate measurable conversions
• Content performs across both traditional search and AI-driven discovery
• Landing pages convert traffic into qualified leads
• Inbound campaigns generate real business impact — not just traffic

What Makes You a Strong Fit

• You think beyond basic SEO and understand full-funnel inbound marketing
• You create content with substance, not fluff
• You combine creativity with data-driven decision-making
• You understand how modern search behavior is changing because of AI
• You are proactive, execution-focused, and comfortable owning outcomes
• You enjoy turning research and insights into scalable inbound growth

Requirements (Must-Have)

Experience

• Proven experience as:

  • Inbound Marketer
  • Content Marketer
  • SEO Content Strategist
  • Content Writer
  • Demand Generation Marketer

Core Skills

• Strong understanding of:

  • SEO
  • Search intent
  • Inbound marketing funnels
  • Organic growth strategies

• Experience using:

  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs

• Excellent written English with strong:

  • Storytelling
  • Persuasion
  • Conversion-focused writing skills

• Ability to create:

  • SEO content
  • Landing pages
  • Lead magnets
  • Conversion-focused inbound assets

• Understanding of:

  • AI search
  • LLM-driven discovery
  • Featured snippets
  • AI-generated summaries

Portfolio

• Portfolio demonstrating:

  • SEO content
  • Inbound campaigns
  • Organic growth results
  • Conversion-focused writing

Nice to Have

• Agency experience

• Experience building and scaling lead magnets

• Familiarity with:

  • Social media distribution
  • Multi-channel inbound campaigns
  • B2B marketing environments

• Experience creating content for:

  • SaaS
  • Professional services
  • High-growth companies

What a Typical Day Looks Like

• Write and optimize inbound content across multiple formats
• Research keywords, topics, and inbound opportunities
• Build or improve lead magnets and landing pages
• Analyze performance data and improve content strategy
• Collaborate with SEO and marketing teams on campaigns
• Optimize existing content for rankings and conversions
• Test new inbound content ideas and distribution strategies

In short: you drive inbound growth through high-quality content, SEO, distribution, and conversion-focused marketing systems.

Key Metrics (KPIs)

• Growth in organic traffic and inbound leads
• Improved keyword rankings and search visibility
• Landing page conversion rates
• Lead magnet downloads and conversions
• Engagement and performance across inbound campaigns
• ROI and contribution to pipeline growth

Why This Role Stands Out

• True ownership over inbound growth initiatives

• Opportunity to work across:

  • SEO
  • Content
  • Conversion optimization
  • AI search strategy

• High-impact role tied directly to growth and lead generation

• Exposure to modern inbound and AI-driven marketing strategies

• Growth path into:

  • Senior Inbound Marketer
  • Content Lead
  • SEO Strategist
  • Growth Marketing Lead

Interview Process

• Initial Screening Call
• Practical Inbound Marketing Assessment
• Final Interview

Apply Now

If you:

• Understand inbound marketing beyond basic SEO
• Know how to create content that drives real business outcomes
• Enjoy combining strategy, writing, SEO, and conversion thinking
• Stay curious about how AI is reshaping search and content discovery

This is a strong opportunity to own and scale inbound growth in a modern marketing environment.