Junior Data Analyst - CRM

Drive Insights: Translate complex data into actionable business insights, communicating them effectively to senior leadership through clear reports and presentations.

Optimize Campaigns: Collaborate with the commercial team to design and execute promotional campaigns to drive incremental ROI.

Test & Learn: Design and implement A/B and multivariate tests to measure the incrementality of various promotions and customer touchpoints.

Build & Automate: Design, build, and automate reports and dashboards using industry best practices to support core business functions.

Identify Opportunities: Spot new loyalty, retention, and commercial opportunities based on exploratory data analysis, industry trends, and the competitive landscape.

Measure Success: Establish KPIs and apply analytical modeling techniques to measure incrementality for key strategic initiatives.

A fresh graduate or professional with 1-2 years of experience in a data analytics role, preferably in a tech company;

Strong analytical and quantitative skills; experience using data and metrics to test hypotheses, confirm assumptions, and measure success;

Expert in SQL. BigQuery experience is a plus;

Familiar with data visualisation tools such as Looker, Tableau, Google Analytics, Data Studio, PowerBI or Microstrategy;

Degree educated. A quantitative field is considered a bonus;

Advanced Excel knowledge;

Advanced in English, both written and oral;

Excellent written and oral communication;

Using R or Python for statistical modelling is a plus;

Experience in Customer Analytics or Commercial Analytics is a plus;

Curious about learning and applying advanced analytics techniques to solve business problems;