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Posted 2 months ago

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Key Account Manager Bulgaria

SofiaOn-siteFull-time

AI Summary

Key Account Manager responsible for owning and growing the Bulgarian market, building partnerships with retailers, veterinarians and distributors, and driving sales strategy and execution for a premium pet food brand.

About this role

With over 200 years of tradition and excellence, our client is a proud Japanese family-owned company and one of the most innovative brands in the global pet food industry. Their premium products set standards in quality, taste, and animal well-being. To accelerate their growth in Southeast Europe, they are looking for an ambitious and entrepreneurial Key Account Manager for Bulgaria who is ready to take ownership of the market and actively shape their success story.

As their Key Account Manager, you will be the driving force behind their expansion in Bulgaria. You will build strong partnerships, unlock new opportunities, and position their premium brand as a market leader.

Key tasks:

  • Full ownership and strategic development of the Bulgarian market
  • Management and expansion of key accounts (specialist pet retailers, chains, veterinarians, distributors)
  • Identification and acquisition of new business partners
  • Development and execution of sales and marketing strategies tailored to the local market
  • Planning and implementation of customer visits, trade fairs, sales events and promotions
  • Conducting product presentations, training sessions and on-site demonstrations
  • Continuous market and competitor analysis
  • Close collaboration with our international headquarters and internal sales team

Requirements

  • You are entrepreneurial, proactive, and passionate about sales. You combine strategic thinking with hands-on execution and enjoy building long-term partnerships
  • Proven experience in sales or key account management, ideally in pet food, FMCG, or related industries
  • Based in Sofia or within Bulgaria, with a valid driver’s license
  • Strong negotiation skills and a confident, persuasive presence
  • High level of customer orientation and relationship-building ability
  • Structured, independent working style with willingness to travel
  • Resilient and solution-oriented, even in challenging situations
  • Genuine passion for pets and their well-being

Benefits

  • A high-impact role with real ownership and entrepreneurial freedom
  • Attractive compensation package including company car (also for private use)
  • Long-term career perspective within a stable, internationally growing company
  • Professional onboarding and continuous development opportunities
  • A dynamic, motivated international team
  • A fast-growing premium brand with strong market

Skills

Account ExpansionB2b SalesChannel ManagementCompetitive AnalysisCRMCross-Functional CollaborationCustomer Relationship ManagementData-driven Decision MakingKey Account ManagementMarket DevelopmentMarketing AlignmentMarket IntelligenceNegotiationOn-site DemonstrationsPartner AcquisitionProduct PresentationsSales EventsSales ForecastingSales StrategyStrategic PlanningTrade Show PlanningVendor Management

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