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Superside

Posted 7 months ago

Open

Lead Creative Strategist

AfricaRemoteFull-time

AI Summary

Lead a small team of Creative Strategists to turn insights into compelling, AI-enhanced creative concepts for global brands across digital channels, driving measurable business impact.

About this role

Superside is hiring a Lead Creative Strategist to shape how we turn insights into breakthrough creative work. You’ll combine strategic depth with creative leadership, guiding a team of strategists, partnering with customers, and driving measurable business impact across brand, digital, social, and web experiences. In this role, you’ll set the standard for strategic excellence at Superside: mentoring your team, evolving our approach to insight-driven creativity, and helping some of the world’s most ambitious brands make work that matters.

What You'll Do

  • Lead and mentor a small team of Creative Strategists, providing direction, feedback, and growth opportunities.
  • Oversee strategic development across multiple projects, ensuring clarity, quality, and creative consistency.
  • Craft digital-first strategies for campaigns across social, web, display, newsletters, and emerging formats.
  • Partner with Creative Leads, Designers, and Copywriters to turn insights into compelling creative concepts.
  • Build trusted relationships with customers, uncovering challenges and turning them into strategic opportunities.
  • Champion AI in the creative process, from research and insights to ideation, concept testing, and optimization.
  • Identify and integrate AI tools and workflows that enhance the speed, quality, and scalability of strategy work.
  • Leverage data and research to uncover audience, category, and competitive insights that fuel creative effectiveness.
  • Collaborate with Sales and Account teams to expand strategic offerings and drive account growth.
  • Contribute to the evolution of Superside’s Strategy discipline, defining best practices, frameworks, and future focus areas.

    • What You'll Need To Succeed

  • 6+ years in strategy roles within creative, advertising, or digital agencies, including experience leading or mentoring small teams.
  • Deep understanding of digital ecosystems, creative effectiveness, and platform storytelling.
  • Proven ability to turn complex problems into clear, actionable strategies and creative briefs.
  • Confident communicator and storyteller, skilled at presenting to senior clients and internal leaders.
  • Data-informed thinker who blends analytical rigor with creative intuition.
  • Organized and adaptable, able to manage multiple workstreams in a fast-paced, distributed environment.
  • Entrepreneurial mindset: proactive, resourceful, and comfortable challenging convention to improve outcomes.
  • Enthusiasm for innovation, emerging technologies, and the evolving intersection of AI, creativity, and strategy.

    • Skills

    AI In Creative ProcessesAudience ResearchBest Practices DocumentationBrand StrategyCampaign DevelopmentClient RelationsCompetitive AnalysisCreative BriefsCross-Functional CollaborationData-informed Decision MakingDigital StrategyEmerging FormatsFramework DevelopmentGrowth StrategyInsights-to-creativeMarketing AnalyticsMultichannel CampaignsProject ManagementSales CollaborationStakeholder ManagementStorytelling To Senior ClientsStrategic Planning

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