Lead Generation Specialist

We are looking for a Lead Generation Specialist to support the growth of Carabaas and help build a strong pipeline of qualified opportunities.
Carabaas helps businesses operate blockchain infrastructure without building everything internally: blockchain connectivity, transaction processing, wallet operations, approval workflows, auditability, reconciliation, and operational controls.

This role is focused on early-stage growth: finding relevant companies, starting conversations, creating interest, qualifying leads.

Responsibilities

• Identify potential customers across crypto, FinTech, payments, wallets, exchanges, brokers, PSPs, custody, stablecoin, and Web3 infrastructure markets.
• Search for prospects on LinkedIn, Reddit, X/Twitter, Telegram, Discord, industry directories, job posts, company websites, and other relevant platforms.
• Start conversations with potential customers through LinkedIn and other channels.
• Qualify leads based on company type, use case, infrastructure needs, timing, and potential fit.
• Maintain a structured lead pipeline and update lead status regularly.
• Prepare short outreach messages, follow-ups, and basic product explanations.
• Collect market feedback, customer objections, competitor mentions, and common customer needs.
• Work closely with Product and Account Management teams to hand over qualified leads.
• Support early funnel activities before customer onboarding starts.
• Prepare and publish relevant product, market, and infrastructure-focused LinkedIn content.

Requirements:

• Experience in B2B lead generation, outbound sales, growth, or SDR.
• Good understanding of LinkedIn outreach and B2B prospecting.
• Ability to research companies and identify relevant decision-makers.
• Comfortable communicating with founders, product managers, CTOs, operations, payments, wallet, and infrastructure teams.
• Interest in crypto, FinTech, payments, blockchain infrastructure, wallets, exchanges, or digital assets.
• Structured approach to pipeline management and reporting.
• Ability to write simple, clear, non-spammy outreach messages.
• Self-driven and comfortable working with a new product in an early go-to-market stage.
• Hands-on experience with AI tools like Claude, ChatGPT, or similar in everyday work
• English - B2.