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Iru

Posted 6 months ago

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Manager, Content Marketing

MiamiOn-siteFull-time

AI Summary

Manager, Content Marketing at Iru shape editorial presence for IT and security leaders, building content strategy and producing formats like videos, blogs, research, and community content.

About this role

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity
As the Manager, Content Marketing at Iru, you’ll shape how IT and security leaders make sense of a rapidly evolving landscape. Iru is known for collapsing the IT stack and giving teams back valuable time—now we want to become a go-to voice for insight and perspective.
You’ll build on a strong foundation supported by experts in identity, endpoint security, and compliance, all within a community that understands the realities of technology in the AI era. You’ll also be backed by a bold brand that’s willing to take risks and push boundaries.
Your role is to turn this foundation into a clear, compelling editorial presence that informs, entertains, and challenges the status quo. You bring sharp editorial instincts, a distinct voice, and the ability to turn ideas into content people want to share. Most importantly, you see editorial as a way to deliver real value to the IT and security community.

What You'll Do

  • Define our TOFU editorial strategy and drive the development of new content series.
  • Produce content across different formats, like videos, blogs, research, and community-driven pieces. Double down on what works.
  • Mine insights from internal experts: work closely with our product, security, and engineering teams to identify trends where Iru can provide unique perspectives on the future of IT and security management.
  • Manage an editorial calendar that feeds social channels with stories connecting Iru’s innovation to customer outcomes.
  • Write and edit standout content: smart, entertaining, opinionated pieces that resonate. You can scale your impact with freelance writers while also rolling up your sleeves and writing yourself.
  • Tap into the Iru community: leverage our network of customers, partners, and industry voices to amplify and enrich Iru's editorial presence.

    • What You'll Bring

  • 4+ years of content marketing experience
  • Experience building content marketing strategies and editorial publications from the ground up
  • Strong writer and editor across short and long-form content
  • Ability to manage freelance or full-time writers
  • Exceptional clarity of thought, able to explain complex concepts in simple, human terms
  • Bonus: Experience producing diverse content formats (video, research reports, podcasts, data visualizations, etc.)

    • You are

  • A storyteller with editorial instincts and a voice people want to read
  • A builder who thrives in ambiguity and loves starting things from scratch
  • Comfortable taking risks—you’d rather try something new than play it safe
  • Strategic and hands-on: you can set the vision and hit publish yourself
  • Background in journalism, editorial, or brand content (experience growing an audience is a plus)

    • Skills

    Community EngagementContent Marketing StrategyData Visualization (bonus)EditingEditorial Calendar ManagementFreelance Writer ManagementPodcast Production (bonus)Research Report ProductionShort-form And Long-form WritingVideo Production Coordination

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