Posted 3 months ago

Manager, Events

DallasOn-siteFull-time

AI Summary

The Manager, Events leads strategy, planning and execution of HighLevel’s global event portfolio, overseeing in-person, virtual, and hybrid events, budgets, and a global events team to ensure brand-aligned experiences.

About this role

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.

Learn more about us on our YouTube Channel or Blog Posts

Who You Are

The Manager, Events is responsible for leading the strategy, planning, coordination, and execution of HighLevel’s global event portfolio, including internal, external, virtual, hybrid, and in-person experiences. This role oversees large-scale sponsored events, conferences, trade shows, and local meetups.

This leader manages multimillion-dollar budgets, directs a global events team, and collaborates cross-functionally to ensure events align with organizational goals, brand standards, and customer experience objectives. The role requires both strategic leadership and hands-on execution oversight to ensure operational excellence and measurable impact.

What You’ll Be Doing:

Event Strategy & Leadership

Lead the planning, coordination, and execution of sponsored in-person, virtual, and hybrid events across global locations.

Provide strategic direction and hands-on leadership to the Events team to ensure seamless day-of-event operations.

Develop event concepts, objectives, and strategies in collaboration with key stakeholders.

Team Leadership & Development

Manage and direct the external events team (event planners, field marketers and on-site event team).

Supervise team performance to ensure operational excellence and alignment with organizational goals.

Provide guidance on planning, logistics, vendor coordination, and event execution.

Support cross-functional collaboration with Marketing, Communications, Sales, and Leadership teams.

Budget & Financial Oversight

Manage and oversee multimillion-dollar event budgets.

Ensure events are executed within financial constraints.

Provide post-event reconciliations, financial reporting, and leadership dashboards.

Monitor ROI and financial performance across the event portfolio.

Operational Execution & Logistics

Oversee event logistics including venue layout, AV, travel, accommodations, registration, and vendor management.

Ensure contracts, vendor agreements, insurance, and compliance requirements meet legal and safety standards.

Develop and maintain event timelines, dashboards, and tracking systems.

Oversee post-event analysis, feedback collection, and performance reporting.

Vendor & Stakeholder Management

Establish and maintain relationships with vendors, sponsors, speakers, and partners.

Negotiate contracts and ensure service-level agreements are met.

Collaborate with Marketing and Communications teams to ensure brand alignment and event promotion.

Compliance & Risk Management

Ensure all events meet legal, safety, and insurance requirements.

Mitigate operational risk through proactive planning and oversight.

What You'll Bring:

Proven experience leading and developing event teams, including events planners and cross-functional contributors.

Ability to provide both strategic direction and hands-on operational guidance.

Strong decision-making skills with accountability for outcomes.

Proactively communicate updates without prompting.

Provide real-time remote support and actively monitor event communications during live events (in-person or virtual).

Coach event planners, field marketers and on-site event staff to perform at a high level.

Strategic Event Execution

Demonstrated experience owning end-to-end event strategy and execution across in-person, virtual, and hybrid formats.

Identify risks before they escalate.

Ability to translate business goals into high-impact event experiences.

Experience managing complex, multi-location events simultaneously.

Experience managing multiple events at once, which can include on-site, remote, and some evenings and weekends

Financial & Operational Acumen

Experience managing multimillion-dollar event budgets with strong financial discipline.

Ability to analyze post-event performance metrics, ROI, and budget reconciliation.

Strong contract negotiation and vendor management skills.

Cross-Functional Collaboration

Exceptional stakeholder management skills across Marketing, Sales, Operations, and Leadership teams.

Ability to align event strategy with brand positioning and revenue objectives.

Strong executive presence and communication skills.

Project Management & Organization

Advanced organizational skills with the ability to manage multiple high-priority initiatives simultaneously.

Strong command of timelines, dashboards, and execution frameworks.

Ability to anticipate risks and proactively solve problems in fast-paced environments.

Customer Experience & Brand Focus

Commitment to delivering exceptional attendee experiences that drive engagement and loyalty.

Strong understanding of brand standards and customer journey principles.

Experience/Education/Certifications Required:

Overall 8+ Years of Experience with 3 years of people management experience.

Bachelor’s degree in Event Management, Hospitality, Marketing, Business, or related field (or equivalent experience).

3–5+ years of experience in event planning or event management, preferably within SaaS or high-growth environments.

Experience leading event teams or cross-functional execution.

Demonstrated track record of owning staffing and performance outcomes.

Experience operating in a high-growth, fast-moving organization preferred.

Proven experience managing large-scale events and multimillion-dollar budgets.

Strong project management skills with the ability to manage multiple global events simultaneously.

Excellent organizational and time-management skills.

Exceptional communication and stakeholder management capabilities.

Ability to operate effectively under pressure and resolve real-time issues.

Proficiency in event management platforms (e.g., Eventbrite, Cvent) and Microsoft Office Suite.

Willingness to travel as required.

Skills

Brand AlignmentBudget ManagementContract NegotiationCross-Functional CollaborationEvent Platforms (Eventbrite, Cvent)Event StrategyHybrid Event ExecutionIn-person Event ManagementLeadership Of Event PlannersLogistics And OperationsMS Office / Productivity ToolsPost-event AnalysisProject ManagementRegistration SystemsRisk ManagementROI AnalysisSaaS Event ExperienceSLA ManagementStaff DevelopmentTimelines And DashboardsTravel LogisticsVendor CoordinationVendor ManagementVirtual Event Platforms