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Posted 2 months ago

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Manager, Growth Marketing

New YorkOn-siteFull-time

AI Summary

The Manager, Growth Marketing executes and scales paid acquisition across Meta and Google, manages channel strategy and testing, leads reporting and creative experiments, and partners with Product to drive growth.

About this role

Vivrelle’s Manager, Growth will play a key role in helping scale Vivrelle’s paid acquisition engine. This role will report to the Director, Growth and focus on new and existing channel execution, strategy, and testing. This candidate should have hands-on experience in managing either Meta or Google campaigns and a data-driven approach to performance marketing. This is an exciting opportunity to join a fast-paced, high-growth company in the fashion industry.

Day to day responsibilities...

  • Hands-on management of Meta and Google campaigns

  • Support for new and existing channels, including but not limited to Podcast, Affiliate, CTV, Pinterest, TikTok

  • Manage day-to-day reporting along with performing ad hoc analyses

  • Lead creative testing and ad copy testing processes for paid social and paid search channels

  • Ideate and test new landing pages, partnering closely with the Product team on execution

  • Leverage third party attribution tool to inform channel performance

  • Support the Director of Growth in moving forward the Growth roadmap

  • Requirements for consideration...

  • 3+ years of experience in growth marketing, with hands-on experience with Meta or Google.

  • Analytical mindset

  • Strong organizational skills and attention to detail

  • Comfort with and excitement for a fast-paced work environment

  • Excitement for the fashion industry is a plus!

  • Skills

    Attribution ToolsGoogle AdsGrowth MarketingLanding Page TestingMeta Ads ManagerPaid SearchPaid SocialPerformance Marketing

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