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Digital Matter

Posted 26 months ago

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Manager, Paid Social

New York, NYOn-siteFull-time

AI Summary

Paid Social Manager who oversees day-to-day management, optimization, and reporting of campaigns across Meta, TikTok, Pinterest, Snap, and X, while leading a team and coordinating with clients and partners.

About this role

Who We Are:
Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.
Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.
About the Role:
As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta, TikTok, Pinterest, Snap, and X (formerly Twitter), in close partnership with both internal teams and external client stakeholders.

What You’ll Do

  • Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
  • Manage a team of Associates and Analysts
  • Assist with campaign architecture & execution
  • Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
  • Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
  • Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
  • Provide recommendations (internal & external) around audience targeting based on client priorities
  • Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
  • Consistently keep team informed on status of projects verbally and/or in writing
  • Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns

    • What You’ll Bring

  • 5+ years of hands-on Paid Social campaign management experience
  • Proficient in Microsoft Excel & PowerPoint
  • Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
  • Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
  • BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature

    • Skills

    Audience TargetingCampaign ArchitectureCampaign ManagementClient CommunicationCopy OptimizationCreative OptimizationData AnalysisEcommerce MarketingExcelLeadershipMarketing AnalyticsMeta (Facebook) AdsOptimizationPacingPaid SocialPerformance MarketingPinterest AdsPowerPointReportingSnap AdsStakeholder ManagementTeam ManagementTikTok AdsX (Twitter) Ads

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