
ABC Industries
Posted 83 months ago
Marketing Analyst
San FranciscoOn-siteFull-time
AI Summary
Marketing Analyst will monitor and analyze marketing performance across paid social, SEM, SEO, email, and offline initiatives, providing data-driven insights to optimize campaigns and inform strategy.
About this role
ABC Industries was founded in 1962 and is one of the leading providers of specialty widgets in the world. Our company is well known for a vibrant and collaborative culture where innovation thrives, and every team member feels valued and empowered. We believe in open communication, mutual respect, and a supportive environment that encourages growth and development. We're passionate about creating a workplace where people can be their best selves, make a real impact, and enjoy their work.
Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.
Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.
The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.
What You'll Do:
Who you are
Skills
A/b TestingCRM / Marketing PlatformsCustomer SegmentationData VisualizationE-commerce AnalyticsExcelFunnel AnalyticsGoogle AnalyticsLookerLTV AnalysisMarketing AnalyticsMulti-channel AttributionReportingSQLVendor Platforms
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