Marketing Analyst
San FranciscoOn-siteFull-time
AI Summary
Marketing analyst to monitor and analyze marketing efforts across paid social, SEM, SEO, email, organic social and offline channels, providing insights to optimize campaigns and customer performance.
About this role
Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.
Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.
The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.
What You'll Do:
Who you are
Skills
Attribution ModelingCampaign Performance AnalysisCustomer Lifetime ValueData-driven Decision MakingData VisualizationExcelExcel Formulas And Data AnalysisGoogle AnalyticsLast-touch ReportingLookerMarketing AnalyticsMulti-channel AttributionMultichannel AttributionPersona DevelopmentReportingSegmentationSite Behavior AnalysisSQLVendor Platform Reporting
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