Marketing Analyst — CRM
KazakhstanHybridFull-time
AI Summary
We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey.
About this role
We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey. You will provide the quantitative evidence required to scale our CRM operations, ensuring that all automated and ad-hoc engagements drive incremental value and long-term retention. This role requires expertise in marketing analytics, specifically across performance and CRM channels. You will collaborate closely with the product marketing team: build comprehensive dashboards, design & analyze tests, and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global CRM strategy.
Key Responsibilities
- Evaluate performance of marketing campaigns across CRM channels
- Build automated reports and dashboards to track channel efficiency, user acquisition & retention
- Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
- Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
- Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
- Provide actionable recommendations to optimize customer journeys and increase conversion
- Develop and refine the analytical logic underpinning user segmentation & behavioral triggers
Skills, Knowledge & Expertise
- 3+ years of experience in marketing, product or growth analytics roles
- Proven track record working with CRM or performance channel data
- Strong SQL skills
- Python or R for statistical modeling, cluster analysis, and data manipulation
- Hands-on experience with BI tools (Tableau, Looker, etc.)
- Solid understanding of statistical analysis, A/B testing, incrementality measurement, and/or attribution modeling
- Ability to communicate complex findings in a clear, business-friendly way
- Professional working proficiency in English
Benefits
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Access to professional counseling services, including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment