Marketing Assistant

The legendary Queen Elizabeth 2 (QE2) is an iconic ocean liner reborn as a floating hotel and lifestyle destination. Celebrating its rich British maritime heritage, the QE2 delivers elevated hospitality, immersive storytelling, features 447 distinctive rooms and exceptional dining experiences to a global audience.

Main Duties:

Administration

• Coordinate with suppliers’ quotations for print production of collateral.
• Coordinate with purchasing any outstanding purchase requisitions.
• Collection of press clippings and build up a press archive.
• To maintain a database for media, suppliers and events companies.
• To maintain the hotel photo library and filing.
• To ensure that an efficient and accurate filing system, both manual as well as electronically, is always maintained.

Social Media

• To respond to queries on social media pages.
• To support the Marketing Manager in generating content for social media pages.
• To track performance of social media pages on a weekly basis.
• To maintain a database of key influencers for both hotel stays and dining in the restaurants.

Financial and Revenue Responsibilities

• Follow up and ensure payments to suppliers are made.
• Works with Marketing Manager in the preparation and management of the department’s budget. Duties include:

1. Assists in coordinating the preparation of the departmental annual budget
2. Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget
3. Assists in the preparation of the hotel strategic plan, goals program, and Marketing Departmental Budget

Guest Service Responsibilities

• Ensure media or VIPs stays and reviews are communicated to other departments, and all special requirements are noted and met.

Marketing & Communications Responsibilities

• To assist the Marketing Manager in developing and implementing effective PR and advertising strategies.
• To liaise with appointed advertising agency or in-house graphic designer with design and layout coordination and production of stationery, collateral, ads, brochures and graphics.
• To support the Marketing Manager in organizing and conducting photo shoots.
• To track and maintain information about competitors’ marketing and communication activities in UAE market (promotions, offer, articles, advertising, collateral) and to develop and update a filing system for all information.
• To track and maintain information on Food & Beverage trends and competitors’ activities.
• Act as the liaison between the hotel and the appointed agencies to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.
• To assist the Marketing Manager in creating property press kits, press releases and creative communication of newsworthy items with the PR agency.
• Regular update of the press kits.
• To develop and maintain active contacts with the press and key overseas media.
• To build a database of key media contacts, opinion makers and local VIPs.
• To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other activities.
• To assist the Marketing Manager in developing sales promotions with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines, etc.
• To ensure the hotel’s web pages and OTA pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
• To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and E-Commerce.

Other Duties: 

• To maintain good relationships with their colleagues and all other departments.
• To report to duty punctually always wearing the correct uniform/attire and nametag.
• To maintain a high standard of personal appearance and hygiene and adhere to the hotel and department appearance standards.
• To provide friendly, courteous and professional service always.
• To ensure that the correct brand standards and methods of service are maintained as stated in the Brand Standards.
• To respond to any changes in the department as dictated by the needs of the industry, brand or hotel.
• To be flexible and to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.
• To attend training and meetings as and when required.
• To assess situations and to be able to react accordingly through analysis and perspective.

Qualifications

• Minimum 2 years’ experience in the marketing, digital or related professional area.
• Strong luxury hotel background is preferred.
• Fluency in English, written and spoken. Fluency in Arabic is appreciated.