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Loadsmart

Posted 7 months ago

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Marketing Associate - Mexico city

Mexico CityRemoteFull-time

AI Summary

Marketing Associate, LATAM supports Loadsmart’s entry into the Latin American market by combining sales, marketing, and relationship-building, localizing messaging, and generating opportunities.

About this role

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?
Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!
We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.
With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

We are looking for a talented and driven Marketing Associate, LATAM to join our team! We are seeking someone who is curious, relationship-oriented, self-motivated, and excited to help build a new market from the ground up.
As our Marketing Associate, LATAM, you will support Loadsmart’s entry into the Latin American market by combining sales, marketing, and relationship-building. You’ll generate qualified opportunities, localize marketing efforts, and act as the bridge between our U.S. teams and LATAM’s relationship-driven logistics landscape.
DEPARTMENT: Growth Marketing
LOCATION: Mexico City

WHAT YOU GET TO DO:

  • Build and manage a prospect pipeline through direct outreach, LinkedIn engagement, and regional events
  • Identify and map key decision-makers across mid-market shippers, 3PLs, and logistics tech companies
  • Conduct discovery conversations and qualify prospects based on pain points and buying signals
  • Localize Loadsmart’s messaging, collateral, and case studies for LATAM audiences
  • Create region-specific assets such as 1-pagers, intro decks, and customer stories
  • Support industry events and conferences by driving lead generation and brand awareness
  • Provide competitive intelligence, customer feedback, and market insights to refine the GTM strategy
  • Maintain accurate CRM records, track pipeline health, and report weekly on opportunity status
  • Measure event impact and relationship-building progress to inform leadership decisions

    • REQUIRED QUALIFICATIONS:

  • Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English
  • 1–2 years of experience in sales, business development, or marketing roles
  • Proven ability to build rapport, conduct discovery, and engage in relationship-based selling
  • Ability to work independently in an emerging market while coordinating with U.S.-based teams
  • Comfortable traveling 20–30% across LATAM for events and customer meetings.
  • Strong organizational skills with experience using CRM systems (Salesforce or HubSpot preferred)
  • Entrepreneurial mindset with the ability to create structure, processes, and local insights from scratch

    • Skills

    B2B MarketingCompetitive IntelligenceCRM ReportingCRM (Salesforce Or HubSpot)Direct OutreachDiscovery ConversationsEvent Lead GenerationGTMs And Messaging LocalizationLead QualificationLinkedIn OutreachMarket LocalizationPipeline ReportingRegional Asset Creation (1-pagers, Decks, Case Studies)Relationship-based SellingSales Pipeline ManagementTravel Coordination (LATAM)

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