Marketing Content Specialist

At New Energy Equity, the Marketing Content Specialist is the creative engine behind how we connect with the people and communities we are a part of. This role is responsible for developing compelling content that resonates with landowners, stakeholders, and internal audiences across a variety of channels, including blog, video, website, social media, and sales collateral. The Marketing Content Specialist also supports internal communications, company events, direct mail campaigns, and paid digital marketing efforts.

This is an ideal opportunity for a creative, detail-oriented marketer who is passionate about creating engaging content, eager to grow their skills within a mission-driven organization, and excited to help build cleaner energy and leave behind a better world.

Job Duties include the following:

Content Development

• Develop and write engaging blog content tailored to landowners and local communities
• Coordinate video content that brings New Energy Equity’s projects, people, and impact to life
• Manage and update website content, collaborating with our web design partner on updates as needed
• Create sales collateral and supporting materials to help the Land Development team effectively engage landowners
• Generate case studies, mailers, and other written content about energy generation tailored to landowners and local communities

Organic Social Media

• Establish strategy and cadence for organic social media across all New Energy Equity accounts
• Design, schedule, and manage social content for all audiences
• Monitor performance and apply key learnings to continuously improve engagement

Internal Communications and Events

• Lead internal company communications, including the monthly company newsletter, office screens, and Town Hall content development
• Create marketing collateral and provide on-site support for company events, including the annual Golf Tournament and Summer Solarbration
• Support cross-functional campaigns and initiatives, including the Lift As We Climb Foundation and NEE-owned companies.

Direct Marketing

• Execute targeted direct mail marketing programs to landowner audiences
• Coordinate A/B testing to optimize campaign performance
• Manage external vendor relationships to ensure timely and effective campaign execution

Paid Digital Marketing

• Support the execution of digital ad campaigns targeting landowner audiences
• Track performance, analyze results, and apply learnings to future campaigns

Qualifications:

Required Experience:

• Bachelor’s degree in Marketing, Communications, Sustainability or a related field
• 1-2 years of relevant marketing experience with content creation and communicating across a variety of different platforms, channels, and audiences
• Experience with social media strategy and managing accounts across multiple platforms
• Strong written and verbal communication, organization, and time management skills
• Experience using LLMs (such as Copilot, ChatGPT, Claude, or similar tools) to assist with drafting written and visual content
• Ability to design basic content and graphics through Canva and/or Adobe products (Express, InDesign, Illustrator, Photoshop)
• High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms)
• Ability to work independently on multiple projects

• Interest in or experience with the renewable energy industry

Preferred Experience:

• Experience with video production, editing, or coordination
• Familiarity with Salesforce, Pardot, HubSpot, or other marketing CRM/automation platforms

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of employment visas at this time.

The expected annual compensation range for this position is $55,000-65,000 encompassing base pay and potential incentive target opportunity. This range is a good faith estimate based on the position's requirements. Specific compensation offered to the selected candidate may vary depending on factors such as relevant knowledge, skills, training, experience, and market conditions. Additionally, this position may qualify for a comprehensive benefits package, including Retirement Benefits, Medical, Dental & Vision, Health Savings Account, Flexible Spending Account, Life Insurance and Disability, Tuition Reimbursement, Voluntary Benefits, Paid Absences, and more.

About Us:

At New Energy Equity, a proud subsidiary of ALLETE, we’re leading the charge in transforming the energy landscape with innovative solar solutions 🌞. As a top player in the renewable energy sector, we’ve successfully developed over 600MW of solar projects and closed more than $1.2 billion in clean energy investments 💼. Our projects deliver sustainable electricity to a wide range of clients, including commercial, industrial, municipal, and utility customers 🌍. But there’s more to us than just impressive numbers. We pride ourselves on a dynamic and engaging work environment where teamwork, continuous learning, and environmental stewardship are at the core of what we do 🌿. Our inclusive and collaborative culture encourages creativity and innovation, making our office a place where every idea is valued, and growth is a priority 💡. At New Energy Equity, you’ll join a passionate team that not only drives the clean energy future but also enjoys celebrating our successes together 🎉. With over 250 projects across the U.S. 🌎, our supportive atmosphere ensures a balanced work-life dynamic ⚖️ and a fun, fulfilling career path 🌟. Join us and be part of a forward-thinking company where your contributions are celebrated, and your professional development is supported as we work towards a brighter, sustainable future 🌍.

The statements above outline the essential functions, nature, and level of work expected as of the document’s preparation date. They are not exhaustive lists of all duties and responsibilities. New Energy Equity reserves the right to modify this job description at any time, without notice.

New Energy Equity is an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other basis prohibited by federal, state, or local law.

If you are an individual with disabilities who needs accommodation or you are having difficulty using our website to apply for employment, contact our HR department at amekonnen@newenergyequity.com