Marketing Manager

We’re Hiring a Marketing Manager - Franchise Management Vertical📈

You'll be the strategic partner and main point of contact for some of Canada's most recognized restaurant brands.

You'll navigate stakeholder landscapes (head office, regional VPs, brand managers, franchisees), lead a cross-functional execution team, and help shape how we deliver franchise marketing at Hook + Ladder.

If you thrive in fast-paced, high-touch environments where no two days look the same, keep reading!

🙌 Why you'll love it here:

• Build a vertical from the ground up: Be the driver of our Franchise Development offering. You'll have a direct hand in architecting the strategy, processes, and service standards that will define this division as we scale.
• High accountability, high reward: You'll own strategic outcomes for some of Canada's fastest-growing restaurant brands. We operate on a profit-sharing model because the people driving growth should own a piece of the win. When the agency scales and your clients succeed, your earning potential follows.
• Elite autonomy, zero micromanagement: You'll have full ownership of your client relationships and a world-class execution team at your back. We provide the resources and vision; you provide the leadership and results.
• Accelerated professional mastery: You'll work alongside global specialists in performance marketing, automation, and creative strategy. This is a high-density talent environment where you'll sharpen your strategic thinking, data fluency, and executive presence every day.
• A clear path to senior leadership: We're looking for our future Directors and VPs. As the Franchise Development arm grows, so does your opportunity to move into senior leadership roles. We invest in your growth through a strengths-based, engagement-focused and performance-oriented approach.
• Remote-First, Flexible PTO: We care about results, not hours or location.

🏆 Your mission & impact:

• Architect the franchise marketing playbook: Partner with leadership to shape our franchise development offering, the strategies that help Canada's top restaurant brands attract and convert qualified franchisee leads. You'll have a seat at the table as we build this vertical from the ground up.
• Lead as a strategic advisor: Be the primary strategic partner for C-suite stakeholders, Regional VPs, and Brand Managers. Navigate complex stakeholder landscapes with authority; set expectations, defend recommendations with data, and ensure every marketing dollar drives measurable growth.
• Conduct a high-performance execution engine: Lead a cross-functional squad of global specialists in content, design, performance, and automation. Align technical expertise with client goals, remove roadblocks, and ensure world-class delivery at pace. The team executes; you orchestrate.
• Own your portfolio growth & retention: Own the health and expansion of your client portfolio. Translate complex data into insights that shape the future. Identify upsell opportunities and make Hook + Ladder indispensable: an extension of the client's team, not a vendor.
• Master the pivot: In QSR and franchise development, priorities shift fast. Filter competing requests, re-prioritize on the fly, and keep execution moving without losing strategic focus. Turn chaos into clarity for your team and clients.

This job is for you if:

• 🍽️ You have 2+ years working with franchise, QSR, or fast-casual restaurant brands.
• 💼 You have 3+ years in Client Success, Account Management, or a strategic client-facing role at a marketing agency.
• 🧭 You can manage multiple brands and stakeholders without losing the thread. You're organized, detail-oriented, and you follow through.
• 🔥 You thrive in fast-paced environments.
• 🤝 You're a confident communicator who can present to executives and build genuine relationships.
• 📋 You're comfortable with project management tools and can keep complex workflows on track.

Bonus points if you:

• Are fluent in Quebecois French (comfortable leading client calls, writing emails, and presenting without hesitation), this is a HUGE bonus for us!
  
• Have experience with franchise development marketing (lead generation, recruitment campaigns, franchise sales support).
• Have experience using FranConnect or similar CRM software.
• Have experience using Monday.com.
• Are based in Calgary or Montreal.
• Speak Spanish: not required, but helpful for internal collaboration.
• Have experimented with AI tools for ideation, content generation, or workflow optimization.

Do NOT apply if:

• You need detailed instructions for every task.
• You struggle to manage multiple stakeholders with competing priorities.
• You prefer predictable, slow-moving environments.

Ready?

Apply now. We're excited to meet you! 🚀