Marketing Manager
Dominican RepublicHybridFull-time
AI Summary
We are looking for an experienced and results-oriented Marketing Manager.In this role, you will be responsible for leading the development and execution of marketing strategies to grow inDrive’s presence.
About this role
We are looking for an experienced and results-oriented Marketing Manager.In this role, you will be responsible for leading the development and execution of marketing strategies to grow inDrive’s presence.
Key Responsibilities
- Develop and execute engaging regional marketing strategies to attract and retain users, with a strong focus on local insights and audience behavior.
- Dig deeper into market insights to effectively communicate the unique advantages of our model.
- Manage and optimize marketing budgets efficiently because great marketing isn't about how much you spend, but how smartly you spend it.
- Strengthen partnerships by regularly meeting with local agencies and collaborators to ensure impactful marketing execution.
- Create and localize content, ensuring that we don't just rely on global assets but produce highly relevant and engaging local content tailored for specific markets.
- Explore additional local marketing channels, beyond the standard digital and offline mix, to maximize visibility and relevance in each region.
- Be on the ground, actively participating in local market activations, engaging with partners, and ensuring successful execution of campaigns in target cities.
- Collaborate with cross-functional teams, aligning marketing efforts with product development, business operations, and driver relations.
- Monitor performance metrics, reporting results and refining campaigns based on data insights.
Skills, Knowledge & Expertise
- Experienced Marketer: 5+ years in digital, performance, or growth marketing, but you’re never convinced you know everything.
- Ability to craft compelling marketing strategies.
- Strong analytical skills with proficiency in handling large datasets.
- Proactive and Independent.
- Skilled in working with diverse teams across cultures.
- TechSavvy: Comfortable with key marketing tools and analytics platforms.
- Conversacional advance level of english (B2-C1).
Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.