Marketing Manager

Key Responsibilities

• Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace
• Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding
• Develop and execute strategic partnerships with local brands to enhance market impact
• Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
• Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
• Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
• Implement a test-and-learn approach to identify scalable, growth-driving initiatives.

Skills, Knowledge & Expertise

• 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Experience in working with multi-cultural teams, preferably in a matrix structure
• Experience working with a mobile product, preferably ride-hailing or similar tech industry
• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
• Hands-on project management experience, including agency management and direct involvement in tasks when needed
• Ability to develop market insights and marketing strategy and analyze campaign effectiveness
• Strong data and analytical skills
• English and Spanish on a fluent level
• Being based in Quito, Ecuador with the availability for business travels

Benefits

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.